Toprankers - Analyst - Generative Engine Optimisation

3 weeks ago

Bhopal, Madhya Pradesh, India Toprankers EdTech Solutions Pvt Ltd Full time

About Toprankers:

Toprankers is Indias most preferred digital learning platform for careers beyond engineering and medicine.

With a mission to unlock every learners true potential, we provide curated learning experiences across domains like Law, Management, Design, Judiciary, and more.

Through our brands such as Judiciary Gold, Creative Edge, Supergrads, LegalEdge, and Toprankers School of Law, we empower students with personalized learning, best-in-class educators, and a tech-driven ecosystem.

We are trusted by over 3 million aspirants and are rapidly expanding to redefine the way India prepares for competitive exams and Overview:

We are seeking a detail-oriented and proactive GEO Analyst to manage our GEO presence, PR activities, listings management, and brand visibility across digital platforms.

The ideal candidate will ensure accurate brand representation, maintain consistency across listings, and strengthen public relations to enhance brand reputation and discoverability across emerging AI-driven Engine Optimisation (GEO):

- Develop and execute strategies to improve brand discoverability across AI-driven search and generative platforms (ChatGPT, Perplexity, Bard, Claude, etc.

- Optimize digital content, knowledge panels, and structured data for AI retrieval and training models.

- Monitor brand mentions, accuracy, and positioning within generative responses.

- Collaborate with content, SEO, and data teams to ensure accurate surfacing of brand information.

PR (Public Relations) Activities:

- Design and implement PR campaigns to strengthen brand awareness and credibility.

- Draft and distribute press releases, bylines, and thought-leadership articles.

- Build and manage relationships with journalists, media outlets, and influencers.

- Track PR performance through coverage, engagement, and sentiment analysis.

Listings Management:

- Maintain consistent and accurate business information across directories, marketplaces, and aggregator websites.

- Identify and leverage new listing opportunities for maximum visibility.

- Conduct periodic audits of online listings to ensure accuracy.

Brand Listings & Reputation Management:

- Optimize brand profiles and descriptions across review and listing platforms.

- Monitor and respond to brand mentions, reviews, and ratings to protect reputation.

- Ensure all public-facing brand content aligns with tone, positioning, and identity Skills & Qualifications:

- Bachelors degree in Marketing, Communications, Digital Media, or related field.

- 2-4 years of relevant experience in SEO, GEO, PR, or online visibility management.

- Strong understanding of generative AI search, structured data, and digital content optimization.

- Excellent communication, writing, and storytelling skills.

- Proven stakeholder management and media relationship-building abilities.

- Familiarity with tools such as knowledge graph optimization, PR distribution platforms, SEO/GEO analytics, and listing management tools.

(ref:iimjobs.com)

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