Customer Retention Manager

3 weeks ago


Mumbai, India Qrata Full time

Knowledge and Skill / Qualification Requirements

● Bachelor's/Master's degree in Marketing, Business Administration, Analytics or a related field.

Strong analytical skills & proficiency in data analysis tools such as Excel, tableau, and python will be a plus.

● 1.5+ years of experience in CRM retention marketing or related roles.

● Experience with CRM platforms & marketing automation tools such as Clevertap, Gupshup, Netcore.


Job Description

● Execution & Development of Comprehensive CRM strategies to enhance retention & loyalty & bring innovation to the existing program.

● Utilise data analysis techniques to identify key customer segments & opportunities for targeted campaigns.

● Responsible for execution & analysis of Prive (customer loyalty program), including membership, acquisition, segmentation, rewards & redemption process.

● Collaborate & execute closely with cross-functional teams to align CRM & CLM campaigns/programs .

● Monitor & analyse campaigns & overall metrics of the program providing actionable insights to drive measurable results.



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