CRM & Marketing Operations Associate

3 weeks ago

Mumbai, India Intelligence Node Full time

Intelligence Node® is a real-time retail intelligence platform that empowers businesses to drive product-level profitability and grow margins using data-driven real-time competitive insights. Intelligence Node's cutting-edge technology leverages AI to aggregate and analyze billions of data points across 1,900 retail categories in 34 global markets. Intelligence Node’s business model provides a comprehensive suite of solutions encompassing product matching, digital shelf analytics, assortment & availability, pricing & promotions, and brand compliance, to aid retailers and brands in all strategic and operational decision-making. Its patented product matching engine and proprietary AI offer 99% data accuracy and 10-second data refresh rates. In December 2024, Intelligence Node was acquired by Interpublic Group (IPG), a global leader in marketing solutions. Joining forces with IPG through this strategic acquisition allows Intelligence Node to deliver a future-ready combined solution to companies navigating the complexities of today's commerce landscape. Together, we can provide the comprehensive data, advanced analytics, and strategic expertise that enterprise brands and retailers need to win market share and drive sustainable growth.


Job Description:

Database & List Management

  • Build, refine, and segment contact lists for targeted campaigns using multiple data sources.
  • Ensure CRM data hygiene by routinely cleaning and updating records in HubSpot and Salesforce.
  • Implement lead enrichment processes to maintain data quality and completeness.


Marketing Operations & Campaign Support

  • Collaborate with the marketing team and your manager to support the planning and execution of outbound email and LinkedIn campaigns.
  • Manage email marketing workflows and campaign lists within Salesforce.
  • Coordinate with sales and content teams to align campaign messaging and targeting.
  • Create, edit, and update email and lead follow-up workflows in the CRM.


Research & Analytics

  • Conduct market and competitor research to support campaign strategies and sales enablement.
  • Monitor and create detailed reports on campaign performance using HubSpot/Salesforce and Google Analytics.
  • Provide insights and recommendations for continuous campaign optimization.


Copywriting & Content Support

  • Draft and edit short-form marketing copy for emails, landing pages, and campaign assets.
  • Assist in repurposing content for different audience segments and channels.


Required Skills:

  • 2+ years of relevant marketing experience, preferably in a B2B or SaaS environment.
  • Hands-on experience in Salesforce (email marketing, workflows, list segmentation, database maintenance) with HubSpot understanding.
  • Working knowledge of Google Analytics for campaign tracking and performance reporting.
  • Experience/working knowledge of other marketing tools like ZoomInfo, LinkedIn Sales Navigator, or Apollo - for sourcing new contacts.
  • Basic understanding of lead scoring, marketing funnels, and campaign attribution
  • Proficient in Excel/Sheets and comfortable working with large datasets.
  • Excellent research, organizational, and communication skills.
  • Detail-oriented with a strong sense of ownership and follow-through.
  • Agile, adaptive, and articulate with high EQ & IQ - a true team player.


Interested candidates, please share your updated CVs at a.vernekar@intelligencenode.com with your current remuneration details. Prefer candidates from Mumbai only.

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