Marketing intern

3 weeks ago

Mumbai, India The Yoga Institute Mumbai Full time

About us: The Yoga Institute is the oldest organized Yoga center in the world. In 1918, Shri Yogendra ji laid the foundation of our 106+ years legacy which drives us forward to this day. The Yoga Institute has incorporated the essence of classical and traditional yoga systems and brought it to millions of people looking for physical, mental and spiritual well-being. As a part of its vision, The Yoga Institute offers a variety of yoga courses, workshops, health camps and teacher training courses. As Retention Marketing intern , you will be learning and adapting strategies to maximize engagement with our community through meaningful content, understand course enrollment journey and support the same with strategies via Email, SMS, & Whatsapp channels. We’re looking for a self-starter who is passionate about learning & can manage multiple tasks with internal and external stakeholders, has a user- first approach, data driven analytical skills, knack for quality content, and willing to explore retention marketing. Conduct thorough analysis of student data to identify key segments. Create strategy for yearly, monthly and weekly strategic & tactical CRM plans. Planning and creating automated user journeys for effective communication Strategize design and content & messaging which resonate. Regularly analyze campaign performance metrics to measure success Work closely with content , sales, and customer support teams to align retention strategies with overall business goals. Leverage analytics tools such as Clever Tap, Web Engage, Mo Engage Analytical skills with the ability to interpret data and draw actionable insights. Proficiency in marketing automation tools and customer relationship management (CRM) systems Creative mindset with the ability to think strategically and execute tactically. Working Hours : Monday to Saturday, 10.00 pm / (Part time hours can be discussed)Immediate Joining preferredMinimum Internship Period: 3 months Food Policy- Yoga Institute is an Ashram that promotes Satvik and holy living to all. You cannot order food from outside while you are at the institute. Only Vegetarian food is allowed at the Institute. Yoga Institute provides Satvik food to all associates working for them; however if the associate wishes to carry his/her lunch box, it has to be vegetarian food. STRICTLY NO NON-VEG food will be allowed during working hours.

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