Brand Lead

1 week ago

Bengaluru, India WinnerBrands Full time

- The Head of Brand will lead the integrated brand and creative function, shaping how consumers experience the brand across campaigns, content, retail, and digital touchpoints.- This role combines strategic brand leadership with hands-on execution, overseeing social media, content strategy, creative development, retail marketing, and category launches.- The ideal candidate brings a balance of strategic thinking, creative sensibility, and operational excellence to ensure a consistent, contemporary, and business-driven brand narrative. Key Responsibilities: Brand Strategy & Communication.- Define and evolve the brand architecture, positioning, and communication framework.- Translate business objectives into integrated brand campaigns that drive awareness and preference.- Partner with internal teams and agency collaborators on creative, advertising, and content initiatives.- Lead PR and reputation management in collaboration with external partners to ensure consistent storytelling across media and thought leadership platforms. Creative, Content & Social Leadership.- Lead in-house teams to deliver high-quality, insight-led content and storytelling.- Oversee the content and creative roadmap across social, video, influencer, and community initiatives.- Ensure a cohesive visual and verbal identity across all consumer touchpoints. Retail & Experience Marketing.- Drive brand experience across retail and new openings, ensuring consistent brand expression.- Collaborate with category, experience design, and retail teams for effective in-store communication and merchandising.- Design and execute local marketing programs to enhance visibility and drive conversions. Campaign & Launch Management.- Plan and execute product and category-specific launches.- Lead go-to-market strategy and creative development for new offerings and seasonal campaigns. Digital & Website Experience.- Oversee brand and content quality across digital platforms and website.- Collaborate with product, UX, and performance teams to ensure messaging consistency and clarity throughout the digital journey. Consumer Insights & Brand Health.- Build consumer centricity through insights, qualitative research, and analytics.- Translate consumer sentiment into actionable creative and communication improvements.- Monitor brand health, ORM, and social listening metrics to drive proactive engagement. Ideal Candidate Profile: Qualification & Experience:- Master's degree in Marketing or equivalent, with 10-12 years of experience in brand, marketing, or creative leadership roles.- Foundational experience in brand management or traditional marketing within consumer-driven industries.- Subsequent leadership experience in high-growth, digital-first environments.- Proven track record of managing cross-functional teams across creative, content, and retail marketing.- Strong creative judgment with the ability to balance storytelling with measurable business impact.- Exposure to digital ecosystems, influencer marketing, and consumer experience design. (ref:iimjobs.com)

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