Brand Lead

4 weeks ago

Bengaluru, India WallsToHome Interiors Full time

Position: Marketing Manager / Brand Lead Location: Electronic City, Bangalore — Work from Studio Timings: 10:30 AM – 7:30 PM Experience: 3–5 years (marketing for Home interiors preferred) CTC: ₹45,000 – ₹65,000 / month (based on experience) About WallsToHome Interiors WallsToHome Interiors is a growing residential interior design studio in Electronic City, Bangalore, known for quality craftsmanship, modern design and a seamless client experience. We’re looking for a hands-on Marketing Manager / Brand Lead to own marketing, connect our agency, photographer, HR and sales teams, and drive high-quality enquiries. Role Summary You will own planning and execution of marketing campaigns, brand and content quality, ad performance tracking, lead generation, brand awareness and cross-team coordination. You’ll work closely with the Founder and be responsible for measurable growth in leads, brand reach and conversion efficiency. Key Responsibilities Build & own monthly marketing calendars tied to business goals. Plan & monitor lead-gen campaigns across Meta, Google & others; coordinate with digital agency. Track CPL, CTR, conversion; recommend and implement campaign optimizations. Define & maintain brand voice, visual language and creative standards. Create/Approve creatives, captions & videos; coordinate project/hand-over shoots with photographer. Maintain Marketing → Zoho CRM data integrity and prepare monthly performance reports. Manage local/offline branding: showroom collaterals, events, referral programs & society partnerships. Work with HR for employer branding; with Sales & Design to capture client stories and content. Manage marketing budgets and measure marketing ROI. Work with digital agency to revamp the website, landing page etc KPIs (targets) Qualified leads / month CPL Lead → Enquiry conversion Meta reach & engagement Campaign execution adherence Google Search results Hits on the website Must-have 3–5 years in marketing/brand/digital coordination. Experience in interior design / real estate / lifestyle brands. Practical experience with Meta Ads Manager & Google Ads. Comfortable with analytics and ROI-driven decision making. Strong written & verbal communication; excellent creative briefing skills. Highly organised, self-driven, and collaborative. Why join Own the complete marketing vertical for a rapidly growing brand. Creative freedom, close collaboration with Founder & cross-functional teams. Opportunity to scale brand presence in Bangalore and own measurable impact.

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