Solinas - Regional Sales Manager

1 day ago


Mumbai, India Solinas Integrity Pvt Ltd Full time

Regional Sales Manager


Core Job Responsibilities:

- Give strategic direction to the Region and ensure the achievement of the topline sales number.

- To plan and achieve the sales targets.

- To plan and achieve the distribution targets.

- To control & monitor sales returns, damages, expiry stocks, etc. as per company norms.

- Deliver Market Share Goal at Category Level for the Region.

- Ensure Financial compliance by way of:

- Implementing credit policy and credit controls.

- Monitor and control SG&A spends in the Region (Over Heads and Trade Marketing).

- Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives).

- Plan & Deliver on M&P initiatives.

- Business Planning for the Region.

- Monitor market coverage through ASM / TSE and distribution network.

- Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans.

- Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet).

- Attend the JCM of the all ASMs with TSEs at least once a year.

- Work closely with the Ethical ABMs and RMs of the region.

- Monitor pipelines across the Region (C&F) and Distributors.

- Plan & Monitor execution of the secondary sales plan through the ASM Area wise , TSE wise, Brand wise , SKU wise.

- Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast.

- Involve the MND & PND RBM, Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Fc Meet.

- Code of conduct and compliance to stat / regulatory/QA norms.

- Ensure branch adherence to code of conduct.

- Ensure branch adherence to sales SOP.

- Conformation to all financial and administration systems.

- Compliance to statutory and regulatory norms.

- Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams.

- Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines.

- Ensure proper documentation of spends in the branch (SG&A OH and TMM).

- Provide necessary support to the BU Head trade to run the trade BU.

- Track competitor activity and create a database for the same.

- Ensure timely submission of the trade Fc to the BU Head.

- Ensure timely submission of SG&A Fc to the CMM Head.

- Develop team through coaching, training and reward management.

- To motivate and provide leadership to the trade team in the branch

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