Product Marketing Manager

TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world.

The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.

The TBO journey began in 2006 with a simple goal to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.

Today, TBOs product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo.

Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.

TBOs approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple.

TBOs travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.

Why TBO:

You will influence & contribute to Building World Largest Technology Led Travel Distribution Network for a $ 9 Trillion global travel business market.

We are the emerging leaders in technology led end-to-end travel management, in the B2B space.

Physical Presence in 47 countries with business in 110 countries.

We are reputed for our-long lasting trusted relationships.

We stand by our eco system of suppliers and buyers to service the end customer.

An open & informal start-up environment which cares.

What TBO offers to a Life Traveller in You:

Enhance Your Leadership Acumen.

Join the journey to create global scale and World Best.

Challenge Yourself to do something path breaking.

Be Empowered.

The only thing to stop you will be your imagination.

Post pandemic: travel space is likely to see significant growth.

Witness and shape this space.

It will be one exciting journey.

As a fastest growing B2B platform our priority is purpose-building scalable systems.

Adopting industry leading technologies to support best-in-class business capabilities for high performing and scalable solutions.

Fast response to the evolving regulatory environment and helping to meet the firm's regulatory commitments by addressing internal and external commitments.

About the role:

- We are seeking a passionate and results-driven Product Marketing Manager to join our growing team in the travel industry.

- The ideal candidate will have 35 years of experience in product marketing, preferably within luxury travel, tourism or hospitality.

- This role requires strong storytelling, market research, and go-to-market execution skills to position our Preferred Partnership program TBO Platinum internally and externally.

Key Responsibilities

- Develop and execute product marketing strategies to increase program adoption and market penetration.

- Create compelling product positioning, messaging, and value propositions tailored to customer segments (Travel Agents/Hotels).

- Conduct market research, competitor analysis, and customer insights to guide product development and marketing campaigns.

- Partner with product, sales, and marketing teams to design go-to-market (GTM) plans for new features and products.

- Develop marketing content including brochures, presentations, website content, blogs, case studies, and campaign assets.

- Support sales enablement with pitch decks, product training materials, and competitive battle cards.

- Track, analyze, and report on the effectiveness of product marketing initiatives using metrics and KPIs.

- Collaborate with digital marketing teams on campaigns, SEO/SEM strategies, and performance marketing to drive demand.

- Act as the voice of the customer by gathering feedback and sharing insights with cross-functional teams.

Requirements

- Bachelors degree in Marketing, Business, Tourism, or related field (MBA preferred).

- 3-5 years of experience in product marketing, brand marketing within the travel / tourism / luxury hospitality industry.

- Strong understanding of travel distribution, supply and customer buying behaviour.

- Proven track record in creating GTM strategies and executing successful product launches.

- Excellent communication, storytelling, and copywriting skills.

- Strong analytical mindset with experience in using tools like BI Power, CRM, or marketing automation platforms.

- Ability to manage multiple projects in a fast-paced environment.

- Team player with strong collaboration and stakeholder management skills.