Product Marketing Manager

23 hours ago

Gurgaon, Haryana, India Cars24 Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities :

Product Strategy & Positioning

  • Develop and implement go-to-market strategies for new and existing insurance products.
  • Define product positioning, messaging, and value propositions to differentiate from competitors.
  • Conduct market and competitor analysis to identify opportunities and trends.

Campaign Planning & Execution

  • Plan and execute integrated marketing campaigns across digital, offline, and partner channels.
  • Collaborate with creative and content teams to develop engaging marketing collateral, advertisements, and promotional materials.
  • Manage product launches, events, and customer engagement activities.

Sales Enablement & Support

  • Equip sales teams with tools, presentations, and training to effectively sell insurance products.
  • Develop targeted sales kits, product FAQs, and comparison charts for customer-facing teams.

Customer Insights & Analytics

  • Analyze customer behavior, feedback, and campaign performance to refine marketing strategies.
  • Track KPIs such as lead generation, conversion rates, and product adoption metrics.

Cross-functional Collaboration

  • Work with product development teams to align features with customer needs.
  • Partner with digital marketing teams for SEO, SEM, and social media initiatives.
  • Liaise with compliance and legal teams to ensure all marketing materials meet regulatory requirements.

Preferred candidate profile

  • Bachelors degree in Marketing, Business Administration, or related field (MBA preferred).
  • 2+ years of experience in product marketing, preferably in the insurance or financial services sector.
  • Strong understanding of insurance products, market dynamics, and regulatory guidelines.
  • Excellent communication, storytelling, and presentation skills.
  • Data-driven mindset with experience in using analytics tools.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

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