Principal Product Marketing Manager

1 week ago

Gurgaon, Haryana, India Simpplr Full time US$ 1,25,000 - US$ 1,75,000 per year
Role Overview:

As the Principal Product Marketing Manager, you will be the voice of the product in the market and the voice of the customer within the company. You'll work cross-functionally with Product Management, Sales, Customer Success, and Engineering teams to develop compelling narratives, launch strategies, and positioning that drive revenue and brand leadership. This is a senior, high-impact role suited for a storyteller, strategist, and data-driven marketer passionate about AI.

Key Responsibilities:
  • Messaging & Positioning: Own and refine the positioning, messaging, and competitive differentiation of our AI products.

  • Go-To-Market (GTM) Strategy: Lead end-to-end GTM planning for new product launches, feature rollouts, and vertical solutions.

  • Content Strategy: Develop high-impact product content – from thought leadership pieces to product datasheets, case studies, demos, and sales decks.

  • Customer and Market Insights: Conduct customer research, win/loss analysis, and competitive benchmarking to inform product strategy and marketing programs.

  • Enablement: Create tools and training to enable sales and field teams to communicate product value effectively.

  • Growth & Adoption: Partner with demand gen, digital, and customer marketing teams to create campaigns that drive awareness, trial, and adoption.

  • Thought Leadership: Represent [Company Name] at industry events, webinars, and analyst briefings as a product and AI domain expert.

  • Metrics & Reporting: Define and track key performance metrics for product marketing effectiveness and GTM performance.

Requirements:
  • 10 years of experience in product marketing, ideally in enterprise SaaS or AI/ML-focused technology companies.

  • Proven experience launching and scaling B2B software or AI-driven products in competitive markets.

  • Strong storytelling skills with the ability to craft compelling narratives and translate complex technical concepts into business value.

  • Excellent stakeholder management and cross-functional collaboration abilities.

  • Comfortable working in a fast-paced, startup-like environment.

  • Analytical mindset with experience using data to drive decisions.

  • MBA or equivalent business/marketing background is preferred but not required.

  • Deep passion for artificial intelligence, machine learning, and their impact on modern business

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