Lead Generation Manager(IT and Software Development)

5 days ago

Jodhpur, India Robral Technologies Full time

Job description

Position: Lead Generation Manager(IT & Software Development)

Location: 3 months WFH then On-site

Job Type: Contract-to-Hire


Company Description: -

Welcome to Robral Technologies, a leading IT services provider specializing in creating cutting-edge software solutions. We deliver a wide range of services including Mobile/Web App Development, Blockchain Development, IoT Solutions, AI Integration, Cloud Computing, UI/UX Design, DevOps Automation, and Custom Software Development and Maintenance. At Robral Technologies, we prioritize well-crafted user interfaces, optimal performance, secure data management, and superior customer support, all while keeping your budget in mind. We focus on delivering high-quality digital solutions that meet your business needs.


Role Description: -

This is a remote position for a Lead Generation Specialist at Robral Technologies. The successful candidate will be responsible for identifying and generating qualified leads for our IT software development services. Day-to-day activities will involve researching potential clients, initiating and maintaining communication, and assisting in driving sales growth across various domains such as Mobile/Web App Development, Blockchain, IoT, AI, and more.


Role Overview: -

The Lead Generation Specialist will be responsible for identifying and generating high-quality leads for our IT services which includes - Mobile/Web App Development, Blockchain, IoT, AI, Cloud Computing, UI/UX, DevOps Automation, Custom Software etc.

The ideal candidate will have a deep understanding of lead generation tools and strategies, with the ability to deliver 30 productive leads per month, out of which at least 5 should convert into sales. The candidate should be skilled in using tools such as Apollo, Sales Navigator, , Zoom Info, Lusha, and others to effectively find and qualify potential clients.


Key Responsibility:

1.     Lead Research and Prospecting:

  •        Research and identify potential business opportunities, targeting companies or individuals who could benefit from the IT services offered.
  •        Use various online resources, industry-specific platforms, databases, and tools (like , company websites, industry forums) to gather and qualify leads.
  •        Build and maintain an updated database of potential leads (CRM systems like Salesforce, HubSpot, or custom tools).


2.     Lead Qualification:

  •        Evaluate the leads to determine if they meet the company’s ideal customer profile (ICP). This could involve looking at company size, industry, IT infrastructure needs, budget, or decision-making processes.
  •        Conduct initial outreach (through emails, calls, or messages) to assess their interest in IT services.
  •        Qualify leads based on their readiness to purchase or engage in conversations with the sales team (e.g., BANT: Budget, Authority, Need, Timeline).


3.     Lead Nurturing:

  •        Develop strategies to maintain relationships with cold or unresponsive leads. This could involve sending targeted email campaigns, personalized follow-ups, and -specific content.
  •        Engage with leads over time and provide valuable information to help move them further down the sales funnel.
  •        Monitor and track interactions with leads using CRM tools to measure engagement and optimize follow-up strategies.


4.     Outbound and Inbound Strategies:

  •        Outbound: Proactively reach out to potential clients through cold calls, emails, social media outreach, and networking events.
  •        Inbound: Work closely with the marketing team to capture inbound leads generated through website traffic, content downloads, webinars, or social media campaigns.


5.     Collaboration with Sales and Marketing Teams:

  •        Collaborate with the sales team to ensure that leads are handed off properly and are well-prepared for further engagement.
  •        Provide valuable insights on the quality of leads, conversion rates, and any objections or pain points raised by prospects.
  •       Work with marketing to align lead generation strategies with overall company goals, ensuring messaging resonates with the target audience.

 

6.     Cold Outreach and Prospect Communication:

  •      Craft and send cold emails, make cold calls, or reach out via social platforms (e.g., , Twitter) to initiate conversations with decision-makers (CTOs, IT Directors, etc.).
  •        Follow up with prospects and respond to inquiries, ensuring clear communication about the company’s offerings and value proposition.

 

7.     Performance Tracking and Reporting:

  •        Track lead generation activities and results, reporting on key metrics such as the number of leads generated, conversion rates, and quality of leads.
  •        Continuously assess the effectiveness of lead generation tactics, making recommendations for improvements based on data analysis.


8.     Market Research and Trend Analysis:

  •        Stay informed on industry trends, technological advancements, and competitor activities to identify potential opportunities for lead generation.
  • Adjust lead generation strategies based on market changes, customer needs, and industry-specific challenges.


Qualifications: -

  • 5 years of experience in lead generation for IT software development services (Mobile/Web App Development, Blockchain, IoT, AI, Cloud Computing, UI/UX, DevOps Automation, Custom Software, etc.).
  • Strong communication and interpersonal skills.
  • Experience in conducting research and identifying prospective clients.
  • Basic knowledge of IT services and software development technologies.
  • Analytical and problem-solving mindset.
  • Ability to work independently and remotely.
  • A bachelor’s degree in marketing, Business, IT, or related field is preferred.


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