Campaign Manager

3 weeks ago

Bengaluru, India Decathlon Sports India Full time

WHO WE ARE


Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. Currently present in 57 Countries. Our purpose is to "Move people through the wonders of Sport". To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.


TEAM BACKGROUND


You will be a part of the Omni-channel team at Decathlon, with a specific focus on driving the online and offline marketing channels. You will contribute to improve the performance of campaigns with primary KPIs being media efficiency and traffic.


JOB ROLE


The ability to drive marketing and communication campaigns for our online and offline presence through strategic approaches on various digital, social, In-store and OOH media for different sports, regions, across key sport categories.


RESPONSIBILITIES


1/ Campaign Management (National / City / Sport / Digital Level Campaigns) :


a. Strategy and Approach: Define and build the online and offline marketing campaign approach and strategy based on the brief and campaign objectives to achieve. Be one point of contact for the campaign for all stakeholders.

b. Media Planning: Decide on the media plan required for the campaign based on the formalized strategy.

c. Agency Management: Liaison with the agency to monitor and optimize the campaigns on a weekly basis.

d. Vendor Management: Strategic publisher partnerships to maximize SOV on key platforms.

e. Campaign Optimizations: Rigorous monitoring and regular insight sharing to optimize and evolve the campaign to drive better efficiencies, in order to achieve the targets set with weekly debriefs of the same.

f. Campaign Debriefs: Work with various stakeholders to build a comprehensive debrief at the end of each campaign


2/ Reporting & Tool Management :


Should possess intermediate - expert knowledge on:

a. Google Analytics

b. Google Ad words

c. FB Business

d. Decathlon Analytics tool

e. Clevertap

f. Tableau


Should have a basic understanding of:

a. Google My Business

b. Data Analytics platforms


3/ Stakeholder Management :


You will work closely with leaders from different cities, sports and omni commerce to build exciting online and offline journeys to drive relevant objectives. You will be the key driver of the campaign and one point of contact for all stakeholders regarding the campaign.


4/ Be an actor of your channel ecosystem :


a. Owner mindset, willingness to take initiatives, and accountability.

b. 100% responsible for your campaign, from brief to debrief

c. Be the key contact window between users and the technical team.

d. Challenge the day to day growth of the Omni business at the service of user satisfaction.

e. Develop, through your posture, a collaborative working methodology, an environment of trust and responsibility among the product team.


AN IDEAL CANDIDATE WILL HAVE


  • Passion for sport, you like to enjoy sport with your teammates.
  • You have an entrepreneurial mindset, a strong sense of responsibility, autonomy and drive for results.
  • Recognized capacity to understand business needs, bring structure in a complex environment and lead action plans.
  • Strong data analysis skills, ability to perform data analysis and make data-driven decisions.
  • You are a technology enthusiast, you care about how things work and you can successfully collaborate with technical experts.
  • You are well versed with Digital Media.
  • A prior experience in the marketing field is mandatory.
  • Functional management & team spirit.


EXPERIENCE


  • 2-3 years of experience in Marketing Campaign Management.
  • Prior experience in digital marketing agencies is a plus.
  • A masters degree in marketing is a plus.


Job Location : Decathlon Anubhava, Bangalore

Work Settings : 5 days in a week


CASE STUDY (mandatory to attempt for application):

A Decathlon Store in a Tier 2 city is relocating from Location A to Location B. You have to prepare a New Opening Campaign to help the store manager. The Campaign has to be Omni (Online & Offline). The budget that the store has given you is 4 Lakhs.

These are the objectives that you need to keep in mind while making the approach for the Campaign.

● Overall Approach for the Campaign

● Channels to be used

● Media Plan

● How will you attract Max people on opening Day Key Deliverables

● Media Plan

● Approach (Flow Chart)

● Mention the creatives you’ll need

● Campaign Debrief format

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