Campaign Manager
1 week ago
WHO WE ARE
Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. Currently present in 57 Countries. Our purpose is to "Move people through the wonders of Sport". To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.
TEAM BACKGROUND
You will be a part of the Omni-channel team at Decathlon, with a specific focus on driving the online and offline marketing channels.
JOB ROLE
The ability to drive marketing and communication campaigns for our online and offline presence through strategic approaches on various digital, social, In-store and OOH media for different sports, regions, across key sport categories.
RESPONSIBILITIES
1/ Campaign Management (National / City / Sport / Digital Level Campaigns) :
a
Strategy and Approach:
Define and build the online and offline marketing campaign approach and strategy based on the brief and campaign objectives to achieve.
Be one point of contact for the campaign for all stakeholders.b.Media Planning:
Decide on the media plan required for the campaign based on the formalized strategy
c Agency Management:
Liaison with the agency to monitor and optimize the campaigns on a weekly basis
d Vendor Management:
Strategic publisher partnerships to maximize SOV on key platforms
e Campaign Optimizations:
Rigorous monitoring and regular insight sharing to optimize and evolve the campaign to drive better efficiencies, in order to achieve the targets set with weekly debriefs of the same
f Campaign Debriefs:
Work with various stakeholders to build a comprehensive debrief at the end of each campaign
2/ Reporting & Tool Management :
Should possess intermediate - expert knowledge on:
a. Google Analyticsb. Google Ad wordsc. FB Businessd. Decathlon Analytics toole. Clevertapf. Tableau
Should have a basic understanding of:
a. Google My Businessb. Data Analytics platforms
3/ Stakeholder Management :
You will work closely with leaders from different cities, sports and omni commerce to build exciting online and offline journeys to drive relevant objectives.
You will be the key driver of the campaign and one point of contact for all stakeholders regarding the campaign.
4/ Be an actor of your channel ecosystem :a. Owner mindset, willingness to take initiatives, and accountability.b. 100% responsible for your campaign, from brief to debriefc. Be the key contact window between users and the technical team.d. Challenge the day to day growth of the Omni business at the service of user satisfaction.e. Develop, through your posture, a collaborative working methodology, an environment of trust and responsibility among the product team.
AN IDEAL CANDIDATE WILL HAVE
Passion for sport, you like to enjoy sport with your teammates.
You have an entrepreneurial mindset, a strong sense of responsibility, autonomy and drive for results.
Recognized capacity to understand business needs, bring structure in a complex environment and lead action plans.
Strong data analysis skills, ability to perform data analysis and make data-driven decisions.
You are a technology enthusiast, you care about how things work and you can successfully collaborate with technical experts.
You are well versed with Digital Media.
A prior experience in the marketing field is mandatory.
Functional management & team spirit.
EXPERIENCE
2-3 years of experience in Marketing Campaign Management.
Prior experience in digital marketing agencies is a plus.
A masters degree in marketing is a plus.
Job Location
:
Decathlon Anubhava, BangaloreWork Settings
: 5 days in a week
CASE STUDY (mandatory to attempt for application):
A Decathlon Store in a Tier 2 city is relocating from Location A to Location B. You have to prepare a New Opening Campaign to help the store manager. The Campaign has to be Omni (Online & Offline). The budget that the store has given you is 4 Lakhs.
These are the objectives that you need to keep in mind while making the approach for the Campaign.
- Overall Approach for the Campaign
- Channels to be used
- Media Plan
- How will you attract Max people on opening Day Key Deliverables
- Media Plan
- Approach (Flow Chart)
- Mention the creatives you'll need
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Avatar Studios Full timeCompany DescriptionAvatar Studios is a digital partner specializing in Video Production, Brand Services, Graphic Design, Digital Marketing, Photography, and Online presence. We collaborate with our clients to create value and deliver exceptional results.ROLE DESCRIPTIONDevise marketing campaigns with the intent of creating leads and acquiring...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Whatfix Full timeWho are we? Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises. We empower anyone, anywhere to have successful experiences with the technology they use every day, achieving greater knowledge, capability, and productivity for themselves and their organizations. The company has five offices globally in the US, India, UK, and Australia,...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Decathlon Sports India Full timeWHO WE AREDecathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. Currently present in 57 Countries. Our purpose is to "Move people through the wonders of Sport". To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.TEAM BACKGROUNDYou will...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Decathlon Full timeMissionThe ability to drive marketing campaigns for our digital presence through strategic approaches on various digital media.ProfileDigital Campaign Management (National / City / Sport level campaigns):Digital Strategy & Approach: Define and build the digital approach and strategy basis the brief objectivesMedia Planning: Define the digital media plan...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Decathlon Full timeMission The ability to drive marketing campaigns for our digital presence through strategic approaches on various digital media. Profile Digital Campaign Management (National / City / Sport level campaigns): Digital Strategy & Approach: Define and build the digital approach and strategy basis the brief objectives Media Planning: Define the...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India PhonePe Full timeAbout PhonePe Group: PhonePe is India's leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and...
-
Campaign Manager
3 weeks ago
Bengaluru, Karnataka, India Adobe Full timeOur CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact...
-
Campaign Manager
1 month ago
Bengaluru, Karnataka, India Adobe Full timeOur CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact...
-
Programmatic Campaign Manager
1 week ago
Bengaluru, Karnataka, India VerSe Innovation Full timeJob Title: Programmatic Campaign Manager - SMBLocation: BengaluruCompany: Verse Innovation Pvt LtdVerse Innovation Pvt Ltd is a leading digital innovation company dedicated to transforming the digital landscape for businesses across the globe.With a strong focus on programmatic advertising and digital marketing, we strive to provide unparalleled service and...
-
Programmatic Campaign Manager
1 week ago
Bengaluru, Karnataka, India VerSe Innovation Full timeJob Title: Programmatic Campaign Manager - SMBLocation: BengaluruCompany: Verse Innovation Pvt Ltd Verse Innovation Pvt Ltd is a leading digital innovation company dedicated to transforming the digital landscape for businesses across the globe. With a strong focus on programmatic advertising and digital marketing, we strive to provide unparalleled service...
-
Junior Campaign Manager
1 week ago
Bengaluru, Karnataka, India AsteroidX Full timeAbout Us:We are a fast-growing Amazon performance marketing agency focused on driving growth for our clients through data-driven and creative solutions.Are you interested in a Junior Campaign Manager position at our company? We're looking for someone with a hunger for knowledge and a love for digital marketing.Job Summary:Join us as a Junior Campaign Manager...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Start Full timeJoin our team at a leading mobile marketing and audience platform! We're looking for an Operations Specialist who will be the backbone of our Account Executives, handling client requests and ensuring smooth operations. If you're detail-oriented, self-motivated, and ready to work remotely, this might be the perfect role for you. Here's what you'll be doing...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Start Full timeis a mobile marketing and audience platform. (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building, and mobile monetization. 's direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict...
-
Campaign Manager
1 week ago
Bengaluru, Karnataka, India Antal International Full timeJob Description Role and Responsibilities: • Own and optimize the entire customer lifecycle for new leads as well as for existing customers. • Drive conversion across the funnel through acquisition, engagement, activation, retention, and growth of wallet share. • Deliver on a 'Brand to Demand' Marketing Strategy, optimized for conversion through...
-
Senior Campaign Manager
1 week ago
Bengaluru, Karnataka, India Texila American University Full timeDepartment: DemandGenerationLocation:BangalorePurpose: TAU Group is hiring a SeniorCampaign Manager for its Bangalore office. He/She will report tothe Head of Marketing. The role will be responsible for definingthe campaign strategy for our products aligned to businessrequirements driving the execution endtoend marketresearch.Reporting to : This position...
-
Campaign Specialist
1 week ago
Bengaluru, Karnataka, India Healthify Full timeAbout The Role: Strategize and create retention and growth campaigns within the app, push notifications, WhatsApp, SMS, Emails, and other CRM channels. Work with crossfunctional teams (Product, Sales, Services) to establish growth strategies to support the revenue and retention goals. Build Email and WhatsApp Lead Generation customer journeys and campaigns...
-
Campaign Specialist
1 week ago
Bengaluru, Karnataka, India Healthify Full timeAbout The Role:Strategize and create retention and growth campaigns within the app, push notifications, WhatsApp, SMS, Emails, and other CRM channels.Work with cross-functional teams (Product, Sales, Services) to establish growth strategies to support the revenue and retention goals.Build Email and WhatsApp Lead Generation customer journeys and campaignsPlan...
-
Campaign Specialist
1 week ago
Bengaluru, Karnataka, India Calix Full timeJoin us in boosting growth and leading change in demand generation at Calix. The role of campaign specialist involves overseeing the entire process of campaign design, execution, and enhancement. You will collaborate with product marketing and sales teams to develop campaigns that align with business goals, cater to target audiences, and drive success.We are...
-
Adobe Campaign Classic
1 week ago
Bengaluru, Karnataka, India Capgemini Full timeJob DescriptionWorking within the development and project team to provide technical development skills for Adobe Campaign PlatformSupport Adobe Campaign implementation, development of new campaign templatesContribute to best practice to manage performance and scalabilitySolve technical problems related to Campaign Classic platform use.Understand deployment...
-
Adobe Campaign Classic
1 week ago
Bengaluru, Karnataka, India Capgemini Full timeJob Description Working within the development and project team to provide technical development skills for Adobe Campaign Platform Support Adobe Campaign implementation, development of new campaign templates Contribute to best practice to manage performance and scalability Solve technical problems related to Campaign Classic platform use. ...