Category Marketing Manager

1 week ago

New Delhi, India Frido Full time

Category ManagerLocation: PuneCompany: FridoAbout Us:We're Frido, a thought dedicated to enhancing comfort and performance postpain relief. Our insoles, pillows, and cushions supplement and ease everydayroutines such as sitting, standing, walking, and more.One of the fast-growing D2C brands in India, we have been recognized andwritten about across publications such as NDTV, Times of India, Hindustan Times,and more.Key Responsibilities:- Own and drive revenue growth for the assigned product category through data-driven marketing and creative strategies. - Analyze category performance metrics — including revenue, ROAS, and Hook rate, Conversion rate, and more— to identify growth opportunities and optimize ad spend. - Strategies and create high-performing ad concepts, visuals, and messaging aligned with audience insights. - Conduct continuous market and competitor research to identify trends, - consumer behavior shifts, and content opportunities. - Plan and execute category-level growth strategies, from campaign ideation to post-launch analysis. - Coordinate with cross-functional teams (performance marketing, design, content, operations) to ensure smooth execution of campaigns and revenue objectives. - Monitor and iterate on campaign performance in real time to achieve category revenue and profitability targets. - Stay up to date with Meta Ads trends, platform updates, and industry best practices to maintain a competitive edge.Requirements:- Proven experience in managing and scaling D2C product categories with revenue-based KPIs. - Ability to thrive in a fast-paced, performance-driven startup environment. - Excellent communication and presentation skills with a growth-oriented approach. - Strong understanding of Meta Ads performance metrics, creative optimization, and audience segmentation. - Ability to interpret data and convert insights into actionable strategies that drive measurable business results. - Experience collaborating with creative and marketing teams to produce ad - campaigns that convert. - Analytical mindset with proficiency in performance tracking tools and - dashboards. - Strong project management and cross-functional coordination skills.Key Performance Indicators (KPIs):Revenue Growth: Achievement of monthly and quarterly revenue targets forthe assigned category.ROAS & CAC Optimization of ad performance to ensure healthy Return on AdSpend and efficient Customer Acquisition Cost.Ad Performance: Measurement of engagement, ROAS, and Hook rate,Conversion rate, and more across Meta Ads campaigns.Creative Effectiveness: Performance of newly launched ad creatives andcampaigns against benchmarks.Category Contribution: Impact of category growth on overall businessperformance.Iteration Speed: Ability to analyze, test, and optimize campaigns quicklybased on data insights.Trend Responsiveness: Integration of market trends and audience insightsinto creative and strategic planning.Collaboration Quality: Effective coordination with design, marketing, andproduct teams to achieve aligned business goals.How to Apply:If you're a data-driven, creative problem solver passionate about scaling D2Cbrands through category growth and performance marketing, we'd love to hearfrom you. Please send your resume and a short cover letter to shubham.somalkar@myfrido.com

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