Category Marketing Manager
1 week ago
Category ManagerLocation: PuneCompany: FridoAbout Us:Weʼre Frido, a thought dedicated to enhancing comfort and performance postpain relief. Our insoles, pillows, and cushions supplement and ease everydayroutines such as sitting, standing, walking, and more.One of the fast-growing D2C brands in India, we have been recognized andwritten about across publications such as NDTV, Times of India, Hindustan Times,and more.Key Responsibilities:Own and drive revenue growth for the assigned product category through data-driven marketing and creative strategies.Analyze category performance metrics — including revenue, ROAS, and Hook rate, Conversion rate, and more— to identify growth opportunities and optimize ad spend.Strategies and create high-performing ad concepts, visuals, and messaging aligned with audience insights.Conduct continuous market and competitor research to identify trends,consumer behavior shifts, and content opportunities.Plan and execute category-level growth strategies, from campaign ideation to post-launch analysis.Coordinate with cross-functional teams (performance marketing, design, content, operations) to ensure smooth execution of campaigns and revenue objectives.Monitor and iterate on campaign performance in real time to achieve category revenue and profitability targets.Stay up to date with Meta Ads trends, platform updates, and industry best practices to maintain a competitive edge.Requirements:Proven experience in managing and scaling D2C product categories with revenue-based KPIs.Ability to thrive in a fast-paced, performance-driven startup environment.Excellent communication and presentation skills with a growth-oriented approach.Strong understanding of Meta Ads performance metrics, creative optimization, and audience segmentation.Ability to interpret data and convert insights into actionable strategies that drive measurable business results.Experience collaborating with creative and marketing teams to produce adcampaigns that convert.Analytical mindset with proficiency in performance tracking tools anddashboards.Strong project management and cross-functional coordination skills.Key Performance Indicators (KPIs):Revenue Growth: Achievement of monthly and quarterly revenue targets forthe assigned category.ROAS & CAC Optimization of ad performance to ensure healthy Return on AdSpend and efficient Customer Acquisition Cost.Ad Performance: Measurement of engagement, ROAS, and Hook rate,Conversion rate, and more across Meta Ads campaigns.Creative Effectiveness: Performance of newly launched ad creatives andcampaigns against benchmarks.Category Contribution: Impact of category growth on overall businessperformance.Iteration Speed: Ability to analyze, test, and optimize campaigns quicklybased on data insights.Trend Responsiveness: Integration of market trends and audience insightsinto creative and strategic planning.Collaboration Quality: Effective coordination with design, marketing, andproduct teams to achieve aligned business goals.How to Apply:If you're a data-driven, creative problem solver passionate about scaling D2Cbrands through category growth and performance marketing, weʼd love to hearfrom you. Please send your resume and a short cover letter to
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Category Marketing Manager
1 week ago
Delhi, India Frido Full timeCategory ManagerLocation: PuneCompany: FridoAbout Us:Weʼre Frido, a thought dedicated to enhancing comfort and performance postpain relief. Our insoles, pillows, and cushions supplement and ease everydayroutines such as sitting, standing, walking, and more.One of the fast-growing D2C brands in India, we have been recognized andwritten about across...
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Category Marketing Manager
1 week ago
New Delhi, India Frido Full timeCategory ManagerLocation: PuneCompany: FridoAbout Us:We're Frido, a thought dedicated to enhancing comfort and performance postpain relief. Our insoles, pillows, and cushions supplement and ease everydayroutines such as sitting, standing, walking, and more.One of the fast-growing D2C brands in India, we have been recognized andwritten about across...
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Category Manager
3 weeks ago
Delhi, India RAD GLOBAL Full timeJob Title: Category Manager – Product Sourcing Location: Jaipur, Rajasthan (On-site)Brands: HIPPO & AwnopyExperience: 3–4 years in sourcing, category management, or product development within the home furnishing or allied consumer goods secto r.About the CompanyHIPPO and Awnopy are fast-growing Indian brands specializing in outdoor and indoor protection...
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Category Manager
2 weeks ago
Delhi, Delhi, India TLC DigiTech Pvt. Ltd. Full time ₹ 5,00,000 - ₹ 15,00,000 per yearJob Purpose:Own and grow shopping category through strategic assortment, vendor partnerships, and profitability optimization to meet customer needs and business goals.Key Responsibility:•Conduct in-depth market research and analysis to identify emerging trends, competitor strategies, and consumer preferences, translating insights into actionable...
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Category Manager
2 weeks ago
Delhi, Delhi, India Lakhmi Chand Tejoo Mal Full time ₹ 12,00,000 - ₹ 36,00,000 per yearCompany OverviewTEJOO FASHIONS, operated by Lakhmi Chand Tejoo Mal, is a leading name in women's ethnic fashion, specializing in manufacturing and multi-channel wholesale of fashionable garments. Established in 1965, we are renowned for the quality and affordability of our women's ethnic products, including salwar suits, kurtis, sarees, and gowns. Based in...
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Category Manager
4 weeks ago
New Delhi, India Dista Full timeLocation: HyderabadNo of positions: 01About Dista:Dista is a cross-border D2C tech startup that empowers Indian brands to go global with cutting-edge solutions in payments, web, compliance, and marketing tech. Founded in 2020 by industry experts from diverse backgrounds, Dista is the premier online marketplace for authentic Indian products in the USA, UK,...
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Category Manager
2 weeks ago
New Delhi, India RAD GLOBAL Full timeJob Title: Category Manager – Product SourcingLocation: Jaipur, Rajasthan (On-site)Brands: HIPPO & AwnopyExperience: 3–4 years in sourcing, category management, or product development within the home furnishing or allied consumer goods sector.About the CompanyHIPPO and Awnopy are fast-growing Indian brands specializing in outdoor and indoor protection...
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Category Manager Handbags
2 weeks ago
Delhi, Delhi, India Aravalii Full time ₹ 4,00,000 - ₹ 6,00,000 per yearCompany DescriptionAravalii is dedicated to bringing tastefully curated, handcrafted pieces to life, each created by award-winning artisans. The products are infused with the spirit of community love and reflect a commitment to craftsmanship and authenticity. Aravalii's offerings celebrate tradition while delivering modern functionality. The brand...
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Category Manager
4 days ago
New Delhi, India Talks About People HR Solutions Full timeWe’re Hiring | Manager – Category Merchandising (Luxury/ Jewellery/ Apparel)Location: Corporate Office, BangaloreExperience: 8 -11 Years ( Fashion / Jewellery / Garments industry)Qualification: GraduateAbout the Role:We’re looking for a Manager – Category Merchandising (Jewellery) to ensure the right product mix across stores by analyzing market...
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Category Growth Manager
4 weeks ago
New Delhi, India Skyleaf Consultants LLP Full timeWe’re Hiring | Category Growth & Marketing Strategy ManagerLocation: Prabhadevi (Mumbai) |Work Mode: [On-site]Experience: 5–8 Years | Category Growth / Brand Marketing / StrategyContact: SHAKSHI SINGH |shakshi@skyleaf.global|7521865318Client: Confidential (Leading Beauty & Lifestyle Platform)About the Role:We’re seeking a Category Growth & Marketing...
