Brand Manager

1 day ago

Thiruvananthapuram, India Union Living Full time

Brand Manager– Union Living

**Location:** Mumbai

**Experience Required:** 5-7 years


**CTC:** ₹4 LPA – ₹7.2 LPA + Annual Incentives (KRA-Based)

**About Union Living**

Union Living is on a mission to redefine the coliving experience for Gen Z in India. We bring vibrant communities to life through innovative spaces, unique events, cutting-edge social media storytelling, and unparalleled customer engagement. We are already on a growth trajectory and looking for a visionary **Head of Marketing** to lead us in building one of India’s most-loved coliving brands.

If you have a passion for **music, fashion, art, and events** and a desire to scale these elements through a vibrant brand that resonates with Gen Z, this is the role for you. Candidates with an established network in these industries, including connections with brands from diverse domains, will be given preference.

---

**Role Overview**

The **Brand Manager** will take charge of all marketing efforts, both digital and offline, to position Union Living as a market leader. This is a pivotal role requiring a strong mix of strategy, creativity, and hands-on execution skills. You will:

- Drive campaigns across digital platforms.

- Create unique community experiences.

- Foster brand partnerships to collaborate with **1,000+ brands annually** for events, giveaways, and exclusive resident experiences.

- Build a robust lead generation engine while ensuring a consistent and powerful brand presence.

This position offers immense accountability and responsibility, along with the opportunity to shape the long-term vision of a growing brand. The ideal candidate is a self-starter with a proven track record in marketing execution and a passion for community-building, especially for Gen Z audiences.

---

**Key Responsibilities**

**Strategic Brand Leadership:**

- Develop and execute strategies for **branding, positioning, and visual identity** to shape customer perception.

- Translate Union Living’s mission into tangible initiatives that resonate with Gen Z audiences.

- Leverage technical expertise and hands-on execution to deliver Union’s long-term brand vision across all touchpoints, including events, social media, and community interactions.

#### **Digital Marketing & CRM:**

- Plan and execute campaigns across **Google Ads, Meta (Facebook, Instagram), , and WhatsApp Marketing** platforms.

- Use tools like **Google Analytics**, **CRM platforms (HubSpot, Zoho)**, and **Email Marketing tools (Mailchimp, SendGrid)** to track and optimize campaigns.

- Drive **SEO strategy** and implement keyword optimization for organic growth.

#### **Social Media Management:**

- Develop creative campaigns for platforms like **Instagram, Facebook, **, and **YouTube** to boost follower growth and engagement.

- Use tools such as **Hootsuite**, **Later**, and **Meta Business Suite** for social media planning and analytics.

- Produce innovative content that positions Union Living as a cultural brand for Gen Z.

#### **Community Engagement & Events:**

- Ideate and execute **weekly resident events** and community-building initiatives.

- Partner with local and global brands to co-host **1,000+ collaborations annually**, offering **free giveaways, exclusive experiences, and unique activations** for residents.

- Use resident feedback to continually improve engagement activities and ensure meaningful experiences.

#### **Brand Partnerships & PR:**

- Forge partnerships with **brands from industries like music, fashion, art, and lifestyle** to co-create memorable experiences.

- Develop and implement a **PR strategy** to boost Union Living’s visibility in the coliving and lifestyle spaces.

#### **Content & Creative Leadership:**

- Oversee content creation across formats, including graphics, video, email, and social posts, ensuring alignment with Union Living’s brand voice.

- Manage design and video-editing workflows using tools such as **Adobe Creative Suite (Photoshop, Premiere Pro)** and **Canva**.

#### **Offline Marketing:**

- Conceptualize and execute **hyperlocal campaigns** to drive property visibility and lead generation.

#### **Performance Analysis & Reporting:**

- Measure and analyze performance metrics, including lead generation (CPL, conversion rates), event attendance, social media growth, and engagement rates.

- Prepare weekly and monthly reports to evaluate progress and inform strategy.

---

### **Qualifications & Skills Required**

#### **Experience:**

- Proven track record in marketing with **5-7 years of experience** across digital marketing, social media management, and community-building.

#### **Technical Expertise:**

- **Digital Marketing Tools:** Google Ads, Meta Ads, Google Analytics, SEO tools (Ahrefs, SEMrush).

- **CRM Platforms:** HubSpot, Zoho, Salesforce.

- **Social Media Platforms & Tools:** Instagram, Facebook, , Hootsuite, Canva, and Meta Business Suite.

- **Email Marketing:** Mailchimp, SendGrid, or similar tools.

- **Creative Tools:** Adobe Photoshop, Premiere Pro, or Canva.

#### **Leadership:**

- Strong interpersonal and communication skills with the ability to guide and mentor cross-functional teams.

- A self-starter attitude with the ability to work independently and take ownership of Union Living’s marketing success.

#### **Passion & Industry Network:**

- A passion for **music, art, fashion, and events**, with a track record of integrating these into marketing campaigns.

- An established network in the lifestyle and events space, with a history of collaborating with diverse brands.

#### **Execution-Oriented:**

- A hands-on approach to marketing execution, focusing on measurable outcomes and continuous improvement.

#### **Creative & Analytical Thinking:**

- A blend of creativity and data-driven decision-making to craft compelling, high-impact campaigns.

---

### **What We Offer**

- A pivotal role in Union Living’s journey to becoming India’s leading coliving and Gen Z lifestyle brand.

- A fast-paced, dynamic work environment where creativity and results are celebrated.

- **Annual Incentives** linked to performance and KRAs.

- Eligibility for **ESOPs** after two years of service.

---

If you are a marketing professional passionate about building impactful brands, excelling in execution, and creating unique community experiences, we’d love to hear from you.

**Apply now and be a part of Union Living’s growth story**

  • Creative Branding Visionary

    5 days ago

    Thiruvananthapuram, Kerala, India CareStack™ - Dental Practice Management Full time

    **Job Summary:**We are seeking a highly skilled Senior Graphic Designer to join our team at CareStack™ - Dental Practice Management. This role requires an individual with exceptional creativity, attention to detail, and experience in corporate branding.The ideal candidate will have a strong portfolio showcasing their ability to think creatively within...

  • VP - Brand Strategy

    4 weeks ago

    Thiruvananthapuram, India Kulfi Collective Full time

    What are we looking forVP - Brand StrategyReporting to: Head of StrategyCompany: Kulfi CollectiveLocation: MumbaiAbout the roleAt Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time.. We are looking for a Planner who shares our passion for shaping culture by combining talent, tech and data and...

  • Brand Designer

    1 month ago

    Thiruvananthapuram, Kerala, India Zeekoi Enterprise Solutions Full time

    **Job Summary** We are looking for a creative, detail-oriented Brand Designer to join our team. This role requires a strong understanding of brand identity and graphic design, with the capability to manage multiple tasks efficiently. The Brand Designer will be responsible for creating cohesive and engaging designs across all company and product branding,...

  • Senior Brand Marketing Executive

    5 days ago

    Thiruvananthapuram, Kerala, India Team Thai Full time

    About Team ThaiTeam Thai is a prominent corporate group in Kerala, India, with diverse businesses spanning soap and detergent manufacturing, building materials, mining, food products, logistics, and plantations. We are committed to delivering high-quality products at affordable prices while meeting the evolving needs of our customers.Job DescriptionWe are...

  • Google Ads Expert

    6 months ago

    Thiruvananthapuram, Kerala, India Brand Profile Full time

    **Google Ads Expert** Brand Profile, Trivandrum **Job Title: Google Ads Expert** Experience: 3-5 years Location: Trivandrum **Job description**: **Responsibilities**: - Develop and implement Google Ads strategies to drive qualified traffic and achieve target ROI - Manage and optimize Google Ads campaigns across various platforms, including Search,...

  • Strategic Brand Lead for Luxury Hospitality

    3 days ago

    Thiruvananthapuram, Kerala, India THRS - Travel & Hospitality Representation Services Full time

    About the RoleWe are seeking a highly experienced Strategic Brand Lead to join our team at THRS - Travel & Hospitality Representation Services. In this key role, you will be responsible for driving the development and execution of comprehensive brand strategies that align with client objectives and drive growth.Key Responsibilities:Lead and mentor a team of...

  • Brand Ambassador Sales Fresher

    6 months ago

    Thiruvananthapuram, India CS24INDIA Full time

    **About The Company: - ** **CS24INDIA** is one of the new startup company offering opportunities in getting young aspirants ready for the corporate groove! They allow a chance to think and deep-dive further into your preferred field. It also helps access to better opportunities and salaries and gets you ready to earn and win what you deserve by building on...

  • Content Writer

    6 months ago

    Manacaud, Thiruvananthapuram, Kerala, India Brand Profile Full time

    **Content Writer** Brand Profile, Trivandrum **Job Title: Content Writer** Experience: 2-5 years Location: Trivandrum **Job description**: As a Content Writer, you will be responsible for producing engaging and informative content for our website, blog, social media, and other digital platforms. You will work closely with our marketing team to develop...

  • Strategic Marketing Director for Family-Focused Brand

    5 days ago

    Thiruvananthapuram, Kerala, India TinyPal Full time

    Job DescriptionWe are seeking an experienced Digital Marketing Strategist to guide our marketing efforts across digital platforms, with a focus on Instagram, YouTube and potentially SEO. This role is pivotal in launching our product effectively and driving audience growth while optimizing customer acquisition costs.As a freelance consultant, you will have...

  • Meta Ads Expert

    6 months ago

    Kamaleswaram, Thiruvananthapuram, Kerala, India Brand Profile Full time

    **Meta Ads Expert** Brand Profile, Trivandrum **Job Title: Meta Ads Expert** Experience: 3-5 years Location: Trivandrum **Job description**: A Meta ads expert, often referred to as a face book ads expert, is responsible for creating, managing, and optimizing advertising campaigns on the Meta platform( including face book, Instagram, Messenger and...

  • Brand Promoter

    6 months ago

    Akkulam, Thiruvananthapuram, Kerala, India Fresh n Fine products India pvt Ltd Full time

    Location. Lulu mall Trivandrum Inventory Management: Monitor inventory levels, anticipate demand trends, and ensure sufficient stock levels to meet customer needs while minimizing excess inventory. Visual Merchandising: Plan and execute product displays, layout designs, and signage to attract customers, highlight promotions, and enhance the overall...

  • Marketing Manager

    2 weeks ago

    Thiruvananthapuram, India Team Thai Full time

    Marketing Manager – FMCG (5-8 Years Experience) Location: Kerala, IndiaAbout Team Thai: Team Thai is a prominent corporate group in Kerala, India, with diverse businesses spanning soap and detergent manufacturing, building materials, mining, food products, logistics, and plantations. We are committed to delivering high-quality products at affordable prices...

  • Team Thai | Marketing Manager | thiruvananthapuram

    1 week ago

    thiruvananthapuram, India Team Thai Full time

    Marketing Manager – FMCG (5-8 Years Experience) Location: Kerala, IndiaAbout Team Thai:Team Thai is a prominent corporate group in Kerala, India, with diverse businesses spanning soap and detergent manufacturing, building materials, mining, food products, logistics, and plantations. We are committed to delivering high-quality products at affordable prices...

  • Marketing and Communications Manager

    2 weeks ago

    Thiruvananthapuram, India Encreators Full time

    Urgent Hiring Hey There! We are seeking a dynamic and results-driven Marketing and Communications Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, managing communication efforts, and ensuring alignment with organizational goals....

  • Marketing and Communications Manager

    2 weeks ago

    Thiruvananthapuram, India Encreators Full time

    Urgent Hiring Hey There! We are seeking a dynamic and results-driven Marketing and Communications Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, managing communication efforts, and ensuring alignment with organizational goals. This...

  • Marketing and Communications Manager

    2 weeks ago

    Thiruvananthapuram, India Encreators Full time

    Urgent HiringHey There!We are seeking a dynamic and results-driven Marketing and Communications Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, managing communication efforts, and ensuring alignment with organizational goals. This role...

  • Marketing and Communications Manager

    2 weeks ago

    Thiruvananthapuram, India Encreators Full time

    Urgent HiringHey There!We are seeking a dynamic and results-driven Marketing and Communications Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, managing communication efforts, and ensuring alignment with organizational goals. This role...

  • Office Administrator

    2 months ago

    Thiruvananthapuram, Kerala, India BRAND PROFILE Full time

    **We're Hiring an Office Admin - Join Our Team!** Are you an organized and detail-oriented individual with a passion for creating smooth office operations? We are looking for an efficient **Office Administrator** to join our growing team! If you thrive in a fast-paced environment and excel at multitasking, managing schedules, and ensuring seamless office...

  • Content manager

    1 week ago

    Thiruvananthapuram, India SRS Global Technologies Pvt. Ltd. Full time

    ResponsibilitiesLeadership and Team Management:Lead, mentor, and manage the content team, including writers, editors, and multimedia creators.Foster collaboration across marketing, product, and design teams to ensure cohesive messaging.Define and implement content workflows and quality standards.Content Strategy and Development:Develop and execute a...

  • Encreators | Marketing and Communications Manager | thiruvananthapuram

    2 weeks ago

    thiruvananthapuram, India Encreators Full time

    Urgent HiringHey There!We are seeking a dynamic and results-driven Marketing and Communications Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, managing communication efforts, and ensuring alignment with organizational goals. This role...