Team Thai | Marketing Manager | thiruvananthapuram
1 week ago
About Team Thai:
Team Thai is a prominent corporate group in Kerala, India, with diverse businesses spanning soap and detergent manufacturing, building materials, mining, food products, logistics, and plantations. We are committed to delivering high-quality products at affordable prices while meeting the evolving needs of our customers.
Role Overview:
We are looking for a dynamic Marketing Manager to drive brand growth, optimize marketing strategies, and oversee effective on-ground execution. The ideal candidate will possess strong expertise in local market dynamics, brand activation, and team collaboration to align marketing efforts with business priorities.
Key Responsibilities:
1. Brand Building & Activation:
○ Support functional heads in developing and executing brand activation plans aligned with local market insights.
○ Create and manage quarterly and monthly marketing calendars, including festive and operational plans.
○ Pilot and implement innovative local ideas based on feasibility studies.
2 Marketing Strategy & Planning:
○ Develop and execute social media strategies to support growth objectives, employer branding, and employee value propositions.
○ Gather and analyse customer insights to inform product, design, sales, and operational strategies.
3. On-Ground Execution:
○ Ensure high-quality implementation of central marketing programs, brand guidelines, and business priorities.
○ Manage visual merchandising operations, including design, deployment, training, and quality control.
○ Build and maintain a robust CRM system to enhance customer engagement and retention
4. Stakeholder Management:
○ Coordinate with consultants and agencies for ongoing branding and marketing activities.
○ Develop local partnerships for PR, activation, and communication initiatives.
○ Foster engagement and alignment with departmental and state heads.
5. Budget Management & Reporting:
○ Ensure effective budget allocation and adherence to planned activities.
○ Set KPIs for marketing initiatives and ensure deliverables meet established benchmarks.
Desired Skills:
● Strong written and verbal communication skills.
● Proficiency in Microsoft Office and document management.
● Excellent interpersonal, problem-solving, and leadership abilities.
● Commercial awareness and a results-driven mindset.
● Ability to manage budgets and drive high-quality execution.
● Two-wheeler driving licence preferred.
Qualifications:
● Graduate degree.
● 5-8 years of experience in FMCG marketing.
Why Join Us?
● Opportunity to work with a leading corporate group driving growth across diverse sectors.
● Collaborative work environment fostering innovation and creativity.
● Be at the forefront of impactful marketing strategies in the FMCG industry.
Join Team Thai and make a difference in shaping brand success in Kerala and beyond
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