Medvarsity - Senior Brand Manager

3 weeks ago

Hyderabad, Telangana, India metaversity Full time

Brand Architect

Years Of Experience : 5-8 Years.

Location : Hyderabad

Ideal for professionals whove achieved early milestones and are looking to accelerate their journey before hitting 30.

We are hunting for a Brand Architect Digital First, ideally someone in the early growth stage of.

their career who brings fresh perspective, digital fluency, and hands-on experience building modern brands.

This role is best suited for professionals who are 30 years below, whove already made a meaningful impact and are ready to shape category-leading brands at scale.

Medvarsity is not just another edtech brandwere a monopoly in healthcare learning.

1 in 3 practising doctors in India is a Medvarsity learner.

2 million healthcare professionals across 192 countries engage monthly with the.

Medvarsity ecosystem.

Our vision is simple but ambitious: Impact healthcare through education.

We dont just deliver courseswe deliver better patient outcomes, one lesson at a time.

About the Role:

- Calling all digital-first storytellers and brand builders.

- If your idea of branding involves long-form posts that go viral, campaigns that shift conversations, and building emotional equitynot TV spots and media buyingread on.

- Were looking for a hands-on, content-obsessed, AIBrand Manager to lead the brand story for Medvarsity, Assimilate by Medvarsity, and other sub-brands of Medvarsity.

- Youll work directly with the VP Marketing and leadership teams to shape how 3M+ healthcare professionals see and experience the Medvarsity brand every month.

Your Responsibilities:

- Own the entire brand identity, voice, and presence across digital channels.

- Design and deploy content-led brand campaigns that inspire action, loyalty, and word-of-mouth.

- Build strong engagement across Instagram, LinkedIn, YouTube, and emerging platforms.

- Collaborate with the in-house creative & design teams to deliver stunning brand assets.

- Be AIuse ChatGPT, Midjourney, Figma, Notion, etc. to work smart and fast.

- Align with product, sales, ops, and academic teams to ensure the brand shows up consistently.

- Build community through ambassadors, influencers, and creators who believe in Medvarsity.

- Track brand KPIs like sentiment, share of voice, engagement, and organic reach.

What Were Looking For:

- 5 - 8 years in brand strategy or digital marketing at a digital-first company.

- Proven record in building brands via social, content, community, and storytelling.

- Hands-on experienceyouve done the work, not just reviewed slides.

- Obsession with design, user behavior, and emotional brand equity.

- Already using AI tools to enhance your creativity and efficiency.

- Worked directly with creative, content, or product teamsnot just agencies.

What Were Not Looking For:

- ATL/BTL media buyers or event marketers calling themselves brand managers.

- Portfolios focused on TV, hoardings, radio, or newspaper ads.

- Brand coordinators who dont know whats trending on Instagram.

What You Get:

- The chance to build iconic brands in global healthcare education.

- Leadership access and cross-functional impact from Day 1.

- Work with a mission-led team building for scale and social change.

- Your work will be seen, felt, and shared by millionsevery month.

(ref:iimjobs.com)

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