Performance Specialist

1 day ago


New Delhi, India starsnstripes Full time

Job Role: Performance Marketing SpecialistLocation: [Mumbai, Malad West / Hybrid]Joining: ImmediateWe’re looking for a Performance Marketing Specialist who can hit the ground running and take charge of high-scale digital campaigns. The ideal candidate will have hands-on experience managing monthly budgets of ₹1 Cr+ and driving measurable ROI across channels.Key Responsibilities- Plan, execute, and optimize paid media campaigns across Google, Meta, YouTube, Amazon, and other relevant platforms. - Drive performance outcomes (ROAS, CPA, CPL, conversions, revenue growth). - Build and manage full-funnel campaigns across search, display, shopping, video, and paid social. - Monitor campaign performance daily, identify growth opportunities, and ensure budget efficiency. - Work closely with creative/content teams to align ad messaging with performance goals. - Generate performance reports and provide actionable insights for scaling campaigns. - Stay ahead of digital trends, competitor strategies, and emerging ad platforms.Requirements- 3–6 years of proven experience in performance marketing. - Direct experience managing budgets of ₹1 Cr+ per month. - Strong background in e-commerce, retail, or real estate campaigns. - Proficiency in Google Ads, Meta Ads Manager, Analytics, and other performance tools. - Data-driven mindset with strong analytical and problem-solving skills. - Ability to work independently and deliver results under tight timelines.Nice to Have- Experience with affiliate marketing networks and marketplaces. - Knowledge of SEO/ASO as a complementary skill. - Strong understanding of attribution models and MarTech tools.



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