Manager - Growth & Marketing
3 weeks ago
About the Role:
We are looking for a results-driven Growth & Performance Marketing Manager to lead app marketing campaigns and drive lead generation efforts. This role requires strong experience in app performance marketing, user acquisition, and optimizing lead gen campaigns to maximize ROI.
Key Responsibilities:
1. Develop and execute user acquisition strategies for app installs, engagement, and retention.
2. Drive lead generation campaigns across multiple channels (e.g., Google Ads, Facebook, LinkedIn).
3. Analyze, optimize, and report on campaign performance to improve efficiency and achieve growth targets.
4. Collaborate with cross-functional teams to align marketing efforts with business goals.
5. Monitor KPIs such as CPA, CPL, and LTV.
Required Experience & Skills:
1. Proven experience in app performance marketing and lead generation.
2. Expertise in Google Ads, Facebook Ads, and other performance channels.
3. Strong data analysis skills for campaign optimization.
4. Familiarity with app tracking tools.
5. Strong communication and project management skills.
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