AiSensy - Growth Marketing Manager
1 week ago
- As a Growth Marketing Manager at AiSensy, you will lead data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth.
- This role demands a creative yet analytical mindset to optimize growth strategies and ensure a seamless brand experience across all touchpoints.
Key Responsibilities:.
Growth Strategy & Execution:
- Develop and execute data-driven growth strategies to acquire, retain, and scale users.
- Collaborate with product, marketing, and analytics teams to identify opportunities for growth and optimization.
Product-Led Growth:
- Work closely with the product team to enhance the user journey and drive product adoption.
- Identify key activation points and optimize onboarding flows for seamless user experiences.
Marketing Automation & Tools Management:
- Utilize tools like WebEngage, MoEngage, or similar platforms for customer lifecycle management, engagement, and retention campaigns.
- Set up and optimize campaigns for push notifications, email, in-app messaging, and SMS to maximize user engagement.
Data-Driven Decision Making:
- Analyze data to identify growth opportunities, measure campaign performance, and optimize for ROI.
- Conduct A/B tests, funnel analysis, and user segmentation to refine marketing strategies.
User Acquisition & Scaling:
- Design and execute campaigns to acquire high-quality users via paid and organic channels.
- Scale user acquisition efforts while maintaining CAC efficiency and improving LTV.
Retention & Engagement:
- Implement and track retention strategies to improve DAU/MAU ratios and reduce churn.
- Create targeted campaigns to re-engage inactive users and maximize lifetime value.
Collaboration & Leadership:
- Lead a cross-functional team to align marketing efforts with product roadmaps and business goals.
- Manage relationships with external vendors, agencies, and partners to support growth initiatives.
Key Qualifications:.
- Experience: 3-6 years in growth marketing, product marketing, or similar roles in SaaS, B2B, or consumer tech domains.
- Tools Expertise: Hands-on experience with WebEngage, MoEngage, or similar marketing automation platforms.
- Analytical Mindset: Proficient in tools like Google Analytics, Mixpanel, or Amplitude for data analysis and reporting.
- User Acquisition: Proven track record in scaling users via performance marketing, content, and product-led growth strategies.
- Communication: Strong written and verbal communication skills for creating compelling campaigns and presenting data-driven insights.
- Project Management: Ability to manage multiple projects, prioritize effectively, and meet deadlines.
Preferred Qualifications:.
- Experience with CRM systems like HubSpot, Salesforce, or Zoho.
- Knowledge of SEO/ASO strategies and organic growth tactics.
- Prior experience in managing or working closely with product teams.
- Familiarity with SQL or basic querying for data extraction.
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