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Ankura Hospital

2 months ago

Hyderabad, India Ankura Tirupathi Hospitals Private Limited Full time

Job description

Strategic Planning:

- Develop and implement integrated marketing and business development strategies to drive revenue growth across B2B and B2C channels.

- Analyze market trends, competitor activities, and customer insights to inform strategic decisions and identify new opportunities.

Revenue Generation:

- Identify and pursue new business opportunities, including partnerships with healthcare providers, insurance companies, corporate clients, and community organizations.

- Develop pricing strategies and promotional campaigns to maximize revenue from services offered.

Patient and Client Engagement:

- Design and implement engagement strategies to improve patient experience and loyalty, as well as client satisfaction for B2B relationships.

- Develop educational content and resources to enhance understanding of services among patients and business partners.

- Conduct thorough market research to identify target demographics, patient needs, service gaps, and potential business partnerships.

- Utilize data-driven insights to inform marketing strategies and improve service offerings.

Budget Management:

- Develop and manage the marketing and business development budget, ensuring effective allocation of resources to achieve revenue targets.

- Monitor expenses and ROI for all initiatives.

Team Leadership:

- Lead and mentor the marketing and business development team, fostering a culture of innovation and continuous improvement.

- Conduct performance evaluations and provide professional development opportunities for team members.

Stakeholder Engagement:

- Build and maintain relationships with key stakeholders, including physicians, hospital administrators, and corporate partners.

- Represent the hospital group at industry events, conferences, and community outreach activities to promote services and foster partnerships.

Regulatory Compliance:

- Ensure all marketing and business development activities comply with healthcare regulations and ethical standards.

- Stay informed about changes in healthcare laws and regulations affecting marketing and business practices.

Performance Analysis:

- Track and report on marketing and business development performance metrics, including patient acquisition, retention, and overall revenue impact.

- Adjust strategies based on performance data and stakeholder feedback.

Role: Head - Marketing

Industry Type: Medical Services / Hospital

Department: Marketing & Communication

Employment Type: Full Time, Permanent

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