ProcDNA - Manager - Marketing

4 weeks ago

Gurgaon, Haryana, India PROCDNA ANALYTICS PRIVATE LIMITED Full time

Manager - Marketing

About ProcDNA:

ProcDNA is a global consulting firm.

We fuse design thinking with cutting-edge tech to create game-changing Commercial Analytics and Technology solutions for our clients.

We're a passionate team of 275+ across 6 offices, all growing and learning together since our launch during the pandemic.

Here, you won't be stuck in a cubicle you'll be out in the open water, shaping the future with brilliant minds.

At ProcDNA, innovation isn't just encouraged, it's ingrained in our DNA.

What We Are Looking For:

We are looking for a dynamic Marketing Manager who can drive visibility, thought leadership, and business growth through integrated marketing strategies.

This role requires a balance of creative thinking, executional excellence, and performance-driven decision-making across brand, digital, and lead-gen campaigns.

What You'll Do:

Growth Marketing & Campaigns:

- Plan and execute multi-channel campaigns to generate qualified leads and boost pipeline.

- Own funnel optimization and marketing ROI.

Social media & Content Strategy:

- Lead content calendar planning and social media growth (LinkedIn focus), increasing engagement and follower base organically.

Branding & Recognition:

- Build brand equity through award nominations, PR, recognition, and strategic partnerships.

- Ensure a consistent brand voice across platforms.

SEO & Web Presence:

- Oversee website content, SEO strategy, and landing page performance.

- Collaborate with designers and development team to improve discoverability and experience.

Lead Funnels:

- Create and manage lead capture flows, gated content strategies, and CRM integration for nurturing and conversion.

Event Marketing Strategy:

- Identify and manage in-house webinars, industry conferences, and thought leadership events for brand visibility and lead generation.

Market Positioning:

- Develop thought leadership and messaging aligned with business priorities and US pharma industry trends.

Analytics & Reporting:

- Track KPIs across campaigns, content, and channels; derive insights to guide decisions and improve outcomes.

Must Have:

- 7 years of experience in B2B marketing, preferably in consulting, tech, or healthcare/life sciences sectors.

- Strong command over growth marketing, performance campaigns, and content-led engagement.

- Demonstrated success in social media growth (especially LinkedIn), brand building, and award submissions.

- Proficiency with SEO tools, Google Analytics, HubSpot (or similar CRM), and campaign reporting dashboards.

- Excellent storytelling, writing, and creative brief development skills.

- Added advantage: Familiarity with the US pharmaceutical and life sciences landscape.

Why Join Us?

Be part of a fast-growing consulting firm making a real impact in the healthcare space.

Work directly with leadership and stakeholders.

Own and shape the marketing strategy, with full freedom to innovate and experiment.

(ref:iimjobs.com)

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