Manager - Marketing

3 weeks ago

Gurgaon, Haryana, India Nat Habit Full time

About us: We are making natural living a HABIT little by little .

We do so by serving 100% natural self care to our consumers.

The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D.

The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices.

This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today 23Lac+ customers trust us for their personal care needs.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Key Building & Positioning:

- Work closely with the marketing head to define and execute brand positioning and messaging.

- Develop brand storytelling and ensure consistent tone, visuals, and narrative across channels.

- Plan and execute brand awareness campaigns to drive recall and preference.

Category & Channel Marketing:

- Identify growth opportunities within product categories and create targeted marketing plans.

- Partner with sales and product teams to create campaigns that drive category adoption and usage.

- Execute channel-specific marketing strategies (offline retail, e-commerce, marketplaces, D2C).

Advertising & Creative Development:

- Brief agencies on campaign requirements, ensuring alignment with brand strategy.

- Collaborate on creative concepts, ensuring content is impactful, customer-focused, and high-performing.

- Review ad performance data to iterate creatives for better CTR, engagement, and conversions.

Agency & Vendor Management:

- Manage day-to-day relationships with creative, media, and digital agencies.

- Ensure timely delivery of campaigns and creative assets.

- Evaluate agency performance and recommend improvements.

Customer Reach & Engagement:

- Drive strategies to expand brand reach to new audiences while retaining existing customers.

- Leverage digital channels (Meta, Google, Influencers, Content Marketing) to grow audience base.

- Implement customer engagement programs to improve retention and advocacy.

Skills & Competencies Required:


- Brand Marketing: Strong grasp of brand building fundamentals and positioning.

- Digital Marketing: Knowledge of performance marketing, SEO, and social media strategy.

- Creative Judgment: Ability to evaluate and guide impactful creatives.

- Analytical Mindset: Proficiency in reading campaign metrics and making data-driven decisions.

- Communication & Collaboration: Strong presentation and interpersonal skills to work with cross-functional Required:


- Bachelors or Masters degree in Marketing, Business, or related field.

- 3- 4 years of experience in brand marketing, category marketing, or similar roles.

- Experience managing agencies and executing integrated Udyog Vihar, (ref:iimjobs.com)

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