Research & Insights - Senior Analyst

7 days ago

Thiruvananthapuram, India Dotdash Meredith Full time

Job Summary:

To support the Research & Insights function in mining and packaging research-driven insights from first-party, social listening, intent segment as well as secondary/syndicated/ proprietary data, in addition to providing day-to-day support on process-centric activities/tasks & deliverables. The position will support the research, analysis & insights requirements from our U.S. based teams - including other vertical research, sales, and marketing teams; and will leverage omni-channel data to craft compelling insights to help generate business for the organization.


Key Responsibilities:

  • Provide data-driven insights for advertising sales and/or editorial queries, leveraging a smart toolkit of resources – varying from first-party analytics (Google Analytics/Looker), social listening (Netbase/Quid Monitor, ListenFirst), syndicated (MRI-Simmons, Ipsos, comScore, IQVIA), and proprietary industry-first intent targeting tool - to build compelling data-driven audience stories to support sales team efforts.
  • Co-lead and/or support the research lead/manager in the creation/update of sales/marketing collaterals including category materials (across multiple industries like Health/Wellness, Pharma, Finance, Food & Beverages, etc.), case studies, audience data sheets, general presentations and custom ad-hoc projects as required by the sales/marketing teams.
  • Confidently interact with pertinent stakeholders across research, sales and marketing – to address their specific project-related queries, with a clear focus on delivery and client satisfaction.
  • Develop and maintain strong and productive working relationships with relevant stakeholder(s) supporting research services and demonstrating keen problem-solving skills.
  • Support senior team members in challenging ad-hoc custom research assignments and data partnerships.


Mandatory Requirements & Skills:

  • MBAs (2 to 4 years’ work experience) or Bachelors (4 to 6 years’ work experience) with a background in Media/Marketing/Research (preferably worked in a market research organization or the research department of a reputed organization).
  • At least 1-2 years of solid experience working on digital/web/site analytics tools like Google Analytics (preferred) or Adobe Analytics.
  • Demonstrated proficiency with any social listening tool like Netbase/Quid Monitor (preferred), ListenFirst, Sprout Social, Talkwalker, Hootsuite, etc.
  • Highly proficient in Microsoft office tools (PowerPoint, Word, Excel) and/or Google Office Suite (Sheets, Docs, Slides)
  • Highly analytical
  • Strong attention to detail
  • Excellent English language communication
  • Ability to multi-task; juggle a range of assignments with a high degree of autonomy and work within tight timelines.
  • Good conceptual thinking and ideation skills; passion for data & insights
  • Excellent presentation-building skills
  • Good relationship-building skills


Good to Have:

  • Experience in or exposure to the Healthcare/Pharma industry, especially for the US market.
  • User-side experience of BI/Data visualization tools like Looker (preferred), Tableau, or PowerBI
  • Prior experience with syndicated data tools & resources such as MRI-Simmons, Ipsos Affluent Survey, comScore, Starch, MediaRadar
  • Prior experience/exposure to Publishing business, particularly in Digital Media
  • Intermediate/Advanced skills with MS-Excel (Lookups, Arrays, Power Pivots, VBA*)
  • Descriptive & Inferential statistics with exposure to R/Python/SQL
  • Proficiency in American English and/or experience working with US based clientele.
  • Good understanding of the US market and/or exposure to American pop-culture & advertising trends for major brands/advertisers, by virtue of having worked with or studied in the US.


Designation: Senior Analyst – Research & Insights (R&I)


Working Hours: 1PM - 10PM IST


Work Location: Eco World, Bengaluru

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