Manager - SEO Content & Digital Engagement

1 week ago

Bengaluru, Karnataka, India Team Pumpkin Full time

Manager - SEO Content & Digital Engagement

Position Overview:

We are seeking a strategic and results-driven SEO Content Manager to lead our content strategy, drive organic growth, and elevate our digital presence.

This leadership role demands a mix of creativity, data-driven decision-making, and team coordination.

You will be responsible for managing end-to-end SEO content initiatives from planning and execution to performance optimization ensuring all content aligns with business goals and enhances our brand authority.

Key Responsibilities:

- Lead SEO Content Strategy: Own the roadmap for all organic content across blogs, landing pages, pillar content, microsites, and third-party platforms.

- Team Management: Guide and mentor a team of in-house writers and freelance contributors.

- Review, approve, and improve content output to ensure consistency in tone, quality, and effectiveness.

- Collaborate Cross-Functionally: Work closely with SEO, performance marketing, product, and design teams to align content goals with broader digital strategies.

- Performance Optimization: Use analytics tools (Google Analytics, Ahrefs, SEMrush, Search Console) to monitor content performance, identify improvement areas, and refine strategies based on data.

- Content Governance: Establish and enforce editorial standards, brand voice guidelines, keyword benchmarks, and content calendars.

- Growth Initiatives: Leverage SERP analysis, competitor research, and trend tracking to identify new content opportunities and expand digital reach.

- Stakeholder Reporting: Develop monthly and quarterly content performance reports for senior leadership, highlighting traffic, rankings, engagement, and conversions.

- Content Repurposing & Refresh: Manage the ongoing optimization and repurposing of existing assets to ensure they remain relevant and 5+ years of experience in content writing and SEO, with at least 2 years in a strategic or managerial role.

- Strong understanding of content marketing, SEO principles, and search engine algorithms.

- Proven ability to lead a team, manage multiple projects, and meet tight deadlines.

- Proficiency with CMS platforms (WordPress, Webflow), SEO tools (Yoast, Ahrefs, SEMrush, SurferSEO), and web analytics.

- Excellent editorial skills with a keen eye for detail, structure, and storytelling.

- Bachelors/Masters degree in Communications, Marketing, Journalism, or related field.

- Experience working with cross-functional teams in a fast-paced, growth-oriented environment.

Preferred Qualifications:

- Experience with international SEO and multilingual content.

- Familiarity with content automation tools and AI-powered content workflows.

- Exposure to B2B SaaS, fintech, or emerging tech domains is a plus

(ref:iimjobs.com)

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