Manager - Performance Marketing & SEO

6 days ago

Bengaluru, Karnataka, India Tier2 Digital Full time

Job Title: Manager - Performance Marketing & SEO

Experience : 2-4 Years, Location : Bengaluru, India, Type : Full-time

About Tier2 Digital

Tier2 Digital is a performance-first digital marketing agency partnering with high-growth brands to scale acquisition, engagement, and revenue. We work with international brands, blending sharp strategy with hands-on execution across branding, performance marketing, SEO, social media, and growth.

Role Overview

This is a full-time role based in Bengaluru that offers the best of both worlds: ownership of execution and exposure to strategy. You'll be responsible for driving paid campaigns across Google, Meta, , and YouTube while simultaneously leading SEO growth across on-page, off-page, and content initiatives. You'll also explore and deploy automation and growth workflows to scale smarter.

KEY RESPONSIBILITIES

Performance Marketing

  • Launch, manage, and optimise paid campaigns on Google Ads, Meta Ads, Ads, and YouTube Ads.
  • Own campaign setup: audience targeting, budgets, creatives, bidding, and tracking.
  • Run A/B tests across ad copies and creatives to improve ROAS and reduce CPA.
  • Collaborate with design/content teams to generate and test new asset variations.
  • Implement accurate conversion tracking via GA4, GTM, and platform-specific pixels.

SEO

  • Conduct technical SEO audits and implement fixes to enhance crawlability, indexability, and site speed.
  • Lead keyword research, clustering, and content planning to drive high-intent traffic.
  • Optimise on-page elements: meta tags, headers, internal links, schema markup, and content structure.
  • Build off-page authority through high-quality backlink strategies and outreach.
  • Track and improve SEO KPIs: keyword rankings, organic traffic, bounce rate, and goal completions.
  • Adapt SEO strategies for AI-driven search visibility (e.g., SGE, ChatGPT, Perplexity) by structuring content for featured snippets, semantic relevance, and natural language clarity.

What We're Looking For

  • 2-4 years of hands-on experience with Google Ads, Meta Ads, Ads and SEO.
  • Experience with B2B companies (preferred).
  • Strong command of GA4, GSC, GTM, and tools like Ahrefs, SEMrush, or Screaming Frog.
  • Data-first mindset with proficiency in Excel, Sheets, and basic analytics.
  • Ability to manage multiple accounts and balance paid and organic efforts effectively.
  • Self-starter who thrives in a fast-paced, ownership-driven environment.

Bonus Points For:

  • Agency-side experience across multiple industries.
  • Working knowledge of CMS platforms like WordPress, Webflow, or Shopify.
  • Familiarity with Zapier, Make, Google Apps Script, or Supermetrics.
  • Experience with CRO tools like Hotjar or A/B testing tools.

What You'll Get:

  • Opportunity to lead digital growth across international clients.
  • A team that values speed, experimentation, and outcomes.
  • A great work culture that prioritises employee wellbeing. 
  • Room to build new processes, tools, and playbooks.
  • Market standard or better compensation with performance bonuses.

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