SEO Marketing Manager

3 weeks ago

Bengaluru, Karnataka, India Playo Full time

The Opportunity:

Are you passionate about leveraging the power of SEO to drive business growth? We're on the hunt for a skilled and enthusiastic SEO Marketing Manager to spearhead initiatives that captivate sports enthusiasts, drive quality engagement, and lead to conversions. If you are a sports enthusiast, possess a knack for SEO marketing, and thrive in a fast-paced environment, this is just the place for you

Key Responsibilities:

- Search Optimization: Drive organic traffic to the website, Play store and App store through relevant SEO and ASO initiatives

  • Implement on-page optimization (including keyword, meta tag and content optimization) to improve web and app rankings, and visibility in search results
  • Conduct thorough keyword research to identify opportunities for organic growth
  • Analyze search trends, competition, and identify target keywords to optimize website content
  • Improve domain authority through relevant backlinks, guest blogging and social media engagement
  • Develop and implement strategies for acquiring high-quality backlinks to improve domain authority and search rankings
  • Identify and resolve technical issues that may impact website performance and search engine crawlability (such as site speed optimizations, structured data, URL structure, mobile responsiveness etc.)
  • Regularly conduct SEO audits to assess and resolve on-page and off-page issues, ensuring the website remains optimized for search engines
  • Collaborate with the content team to develop SEO-friendly content strategies that align with target keywords and audience interests
  • Collaborate with the Tech team to implement Tech SEO recommendations

- Tracking and Measurement: Take full ownership and responsibility of tracking and analyzing results on the above-mentioned initiatives and continuously fine-tune strategies based on the analysis

  • Use tools like Google Analytics, SEMrush, or Ahrefs to track website performance, analyze traffic patterns, and create regular reports with actionable insights to improve SEO efforts

Requirements:

  • 3-4 years of proven experience in SEO marketing or a similar role
  • Proven track record of successful implementation of SEO strategies, with an improvement in search engine rankings, organic traffic, and website performance
  • Thorough understanding and use of analytical tools (e.g., Search Console, Keyword Planner, Google Analytics, Ahref, etc.)
  • Excellent analytical and problem-solving abilities
  • Exceptional communication and interpersonal skills

Next Steps:

Believe you have what it takes to join us on the playfield? If so, drop us an email indicating "SEO Marketing Manager" in the subject line with your resume to careers@playo.co. We would really appreciate it if you could articulate why you believe you are best suited for this

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