AdScholars - Manager - Performance Marketing

10 hours ago


Hyderabad, India ADScholars Full time

Location : Madhapur, Hyderabad. Experience Required : 6+ years. Work Schedule : Open to flexible shifts. Joining criteria : Immediate joiners preferred. Job Summary:- We are looking for a results-driven Performance Marketing Specialist with hands-on experience in running and optimizing paid performance campaigns on Google Ads and Meta Business Manager.- The ideal candidate should have strong analytical skills, a deep understanding of key marketing KPIs, and the ability to manage and scale digital campaigns across platforms. Key Responsibilities:- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.- Manage and analyze campaign performance using tools like Google Ads Editor, Meta Ads Manager, and GA4.- Implement and manage Smart Bidding strategies, conversion tracking, and UTM parameters.- Build and refine audience segments for effective targeting and remarketing.- Monitor and report on key metrics such as CTR, CPC, CPA, ROAS, and more.- Utilize Google Tag Manager and Looker Studio for data tracking and visualization.- Collaborate with internal teams for campaign planning, reporting, and creative optimization.- Maintain a structured approach to A/B testing, budget allocation, and performance forecasting.- Continuously identify growth opportunities and improvement areas across campaigns. Key Requirements:- Hands-on experience managing Google Ads and Meta performance campaigns.- Proficiency in Google Ads Editor, Meta Ads Manager, and Google Analytics (GA4).- Strong understanding of Smart Bidding, conversion tracking, and UTM best practices.- Sound knowledge of digital marketing KPIs such as CTR, CPC, CPA, ROAS, etc.- Experience with Google Tag Manager, Looker Studio, and Microsoft Excel or BI platforms (preferred).- Excellent communication, analytical thinking, and project management skills.- Proven experience in team management, mentorship, and cross-functional coordination.- Ability to work independently and collaboratively in a fast-paced environment. (ref:iimjobs.com)


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