AdScholars - Head - Marketing

Description:Role: Marketing Head.Shift: Flexible (Global Markets).Role Definition:- The Marketing Head at Ad Scholars will be responsible for designing, executing, and optimizing the companys global marketing strategy.- This role focuses heavily on lead generation, HubSpot-driven marketing automation, coordination with Inside Sales, strengthening brand visibility, and driving measurable marketing outcomes across international markets.- The position demands a strong understanding of digital marketing channels, CRM integrations, and multi-market branding initiatives.Responsibility Deliverable:Marketing Strategy & Planning:- Develop and execute a comprehensive global marketing strategy aligned with Ad Scholars business goals.- Identify new and emerging marketing channels to drive brand visibility and lead generation.- Create quarterly and annual marketing roadmaps with clear KPIs, budgets, and targets.Lead Generation & Demand Creation:- Own the lead generation function end-to-end across global markets.- Build multi-channel lead generation campaigns using email marketing, content marketing, cold calling support, webinars, and paid channels.- Track and optimize lead funnels, conversion metrics, and pipeline health.- Coordinate closely with the Inside Sales team to ensure high-quality lead flow and appointment scheduling.HubSpot Ownership (CRM, Automation & Integration):- Act as the primary HubSpot owner for the organization.- Set up, manage, and optimize all marketing journeys, workflows, email campaigns, and lead scoring models in HubSpot.- Integrate HubSpot with the company website, landing pages, forms, and tracking pixels.- Maintain clean CRM data, dashboards, and reporting systems.- Train internal team members on HubSpot usage and best practices.Collaboration with Inside Sales:- Work daily with the Inside Sales team to:- Understand target audiences.- Create relevant campaigns tailored to buyer segments.- Ensure seamless lead handover, SLAs, and follow-ups.- Schedule calls/meetings with the right SMEs and leadership from Ad Scholars.- Build a closed-loop feedback system to improve lead quality and conversion.Brand Building & Global Positioning:- Elevate the Ad Scholars brand in global markets (US, EU, APAC, Australia, Middle East).- Ensure strong digital presence through SEO, social media, content marketing, PR, and thought leadership campaigns.- Own brand guidelines, messaging frameworks, and communication consistency across all touchpoints.- Monitor competitor activities and ensure Ad Scholars consistently appear in top search categories (e., Ad Ops outsourcing, CM360 support, media operations support, etc.Marketing Campaign Execution:- Create and manage global marketing campaigns across digital platforms.- Use HubSpot, email marketing, LinkedIn, Google Ads, and other channels to run targeted campaigns.- Develop landing pages, creatives, and content assets required for campaigns.- Track campaign ROI and continuously refine strategies.Reporting, Analytics & Optimization:- Maintain weekly and monthly dashboards on HubSpot for:- Lead volume.- Campaign ROI.- Website analytics.- Conversion rates.- Marketing-qualified leads (MQLs).- Present regular performance updates to leadership.- Use data to improve targeting, segmentation, and content strategies.Team Leadership & Cross-Functional Engagement:- Lead and mentor marketing team members (designers, content writers, agency partners, freelancers).- Collaborate with senior leaders, SMEs, and global delivery teams to create marketing collateral.- Work closely with the tech team for website enhancements and HubSpot integrations.Measurement Metrics:- Increase in MQLs and SQLs.- Lead conversion rate improvement.- Brand visibility metrics (traffic, search rankings, engagement).- Campaign ROI and cost per lead.- HubSpot system adoption and data hygiene.- Inside Sales satisfaction and improved call scheduling efficiency.- Growth of revenue pipeline influenced by marketing. (ref:iimjobs.com)