VML - Lead - Marketing
3 weeks ago
Roles & Responsibilities
- Translate brand marketing strategies into creative strategies.
- Analyze and evaluate competitive marketing environment to create and offer.
- Integrated Solutions for clients.
- Serve as a business advisor not just to the client, but also to the management and the internal teams.
- Provide consistent, valuable and relevant market data for strategic projects.
- Collaborate with cross-functional, internal teams to support a diverse pipeline of projects; mainline and or digital.
- Lead on problem-solving and connect the dots between business, brand & marketing goals, and the channels, tactics and technologies that will work together to provide actionable result.
- Inspect reports and keep abreast of campaign outreach and effectiveness.
- Drive and build a solid business development model with continued focus on upselling while also leading the pitches for new business development.
- Maintain a closer watch on the revenue and ensure deadlines and optimal credit period management are met.
- Work closely with the strategic planner to improve current scope of work.
- Lead and manage a team to create a roadmap for future leaders.
Skills & Competencies
- 7-10 years of experience in the Advertising industry with 3-4 years experience of servicing the digital, social requirements of brands.
- Ability to up-sell and cross-sell consulting services within the client business.
- Detail-oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.
- Team player with strong inter-personal and organizational skill.
- Cultural competency and the ability to manage across cultures and functions.
(ref:iimjobs.com)
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