VML - Lead - Analytics

Job Description

Role: Analytics Lead

Location: Gurgaon

About Us

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the worlds most accomplished creative agencies with complementary capabilities and geographic strengths.

We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices powered by deep data and technology expertise.

For more information, visit www.vml.com

Roles & Responsibilities

We are seeking an Analytics Lead with 1213 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region.

This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms.

The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the clients marketing and business strategy.

Key Responsibilities

Analytics Strategy & Leadership

- Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.

- Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.

- Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.

Data Management & Dashboarding

- Serve as strategic product owner for the regional data warehousing and visualization platform.

- Ensure platform scalability, accuracy, and business relevance to support regional and market decision making.

- Translate evolving business requirements into actionable development roadmaps, balancing strategic vision with tactical needs.

Tools: Snowflake, Adverity, Power BI.

Experimentation & Optimization

- Drive the region-wide experimentation agenda, embedding test-and-learn culture across website and CRM.

- Provide thought leadership on hypothesis design, measurement frameworks, and ROI communication.

- Partner with senior marketing stakeholders to ensure experimentation informs strategic business decisions.

Tools: Adobe Target, Optimizely, or equivalent.

Website Analytics

- Leverage Adobe Analytics to provide actionable insights into customer journeys and marketing performance.

- Operate within global frameworks while shaping regional narratives and business-relevant insights.

- Balance oversight of analysts with direct involvement in complex, high-stakes analysis.

Analytics Implementation & Tag Management

- Oversee strategic direction for analytics implementation and measurement frameworks.

- Lead transformation initiatives such as migration to Adobe Web SDK and event-driven data layers.

- Ensure high accuracy, scalability, and alignment with global standards across all tagging activities.

Tools: Adobe Launch or equivalent.

Team Leadership

- Lead and scale a team of 710 across multiple analytics disciplines.

- Define structure, priorities, and career paths to build a future-ready analytics capability.

- Balance strategic oversight with the ability to step in hands-on where required.

- Create a collaborative, high-performance culture within the team.

Client Engagement & Thought Leadership

- Act as senior analytics partner to regional and market-level clients.

- Translate technical outputs into clear business value and growth opportunities.

- Showcase the teams work through impactful reporting, thought leadership, and best practice sharing.

- Build trust by managing high-volume requests with professionalism, clarity, and strategic guidance.

Required Skills & Experience

- 12-13 years of progressive experience in digital analytics, experimentation, and data platforms.

- Proven expertise with Adobe Analytics and tag management systems.

- Strong background in experimentation strategy and execution.

- Experience in leading large-scale data management and dashboarding initiatives (Snowflake, Adverity, Power BI).

- Track record of building and leading multi-disciplinary analytics teams.

- Excellent communication and client engagement skills, with the ability to influence senior stakeholders.

- Ability to set strategy while remaining engaged in critical execution when needed.

Preferred Skills

- Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent.

- Exposure to CRM experimentation and advanced martech ecosystems.

- Regional/global client leadership experience.

What We Offer

- Opportunity to define and lead the analytics strategy for a global brand in a high-impact regional role.

- Strategic influence across marketing, data, and technology agendas.

- Involvement in high-visibility projects with measurable business outcomes.

- A collaborative, international environment with access to cutting-edge platforms and tools