VML - Lead - Analytics

Job Description Role: Analytics Lead Location: Gurgaon About Us VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the worlds most accomplished creative agencies with complementary capabilities and geographic strengths. We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices powered by deep data and technology expertise. For more information, visit www.vml.com Roles & Responsibilities We are seeking an Analytics Lead with 1213 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region. This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms. The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the clients marketing and business strategy. Key Responsibilities Analytics Strategy & Leadership - Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs. - Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs. - Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth. Data Management & Dashboarding - Serve as strategic product owner for the regional data warehousing and visualization platform. - Ensure platform scalability, accuracy, and business relevance to support regional and market decision making. - Translate evolving business requirements into actionable development roadmaps, balancing strategic vision with tactical needs. Tools: Snowflake, Adverity, Power BI. Experimentation & Optimization - Drive the region-wide experimentation agenda, embedding test-and-learn culture across website and CRM. - Provide thought leadership on hypothesis design, measurement frameworks, and ROI communication. - Partner with senior marketing stakeholders to ensure experimentation informs strategic business decisions. Tools: Adobe Target, Optimizely, or equivalent. Website Analytics - Leverage Adobe Analytics to provide actionable insights into customer journeys and marketing performance. - Operate within global frameworks while shaping regional narratives and business-relevant insights. - Balance oversight of analysts with direct involvement in complex, high-stakes analysis. Analytics Implementation & Tag Management - Oversee strategic direction for analytics implementation and measurement frameworks. - Lead transformation initiatives such as migration to Adobe Web SDK and event-driven data layers. - Ensure high accuracy, scalability, and alignment with global standards across all tagging activities. Tools: Adobe Launch or equivalent. Team Leadership - Lead and scale a team of 710 across multiple analytics disciplines. - Define structure, priorities, and career paths to build a future-ready analytics capability. - Balance strategic oversight with the ability to step in hands-on where required. - Create a collaborative, high-performance culture within the team. Client Engagement & Thought Leadership - Act as senior analytics partner to regional and market-level clients. - Translate technical outputs into clear business value and growth opportunities. - Showcase the teams work through impactful reporting, thought leadership, and best practice sharing. - Build trust by managing high-volume requests with professionalism, clarity, and strategic guidance. Required Skills & Experience - 12-13 years of progressive experience in digital analytics, experimentation, and data platforms. - Proven expertise with Adobe Analytics and tag management systems. - Strong background in experimentation strategy and execution. - Experience in leading large-scale data management and dashboarding initiatives (Snowflake, Adverity, Power BI). - Track record of building and leading multi-disciplinary analytics teams. - Excellent communication and client engagement skills, with the ability to influence senior stakeholders. - Ability to set strategy while remaining engaged in critical execution when needed. Preferred Skills - Familiarity with Adobe Target, Adobe Audience Manager, Adobe Launch, or equivalent. - Exposure to CRM experimentation and advanced martech ecosystems. - Regional/global client leadership experience. What We Offer - Opportunity to define and lead the analytics strategy for a global brand in a high-impact regional role. - Strategic influence across marketing, data, and technology agendas. - Involvement in high-visibility projects with measurable business outcomes. - A collaborative, international environment with access to cutting-edge platforms and tools (ref:iimjobs.com)