VML - Planning & Strategy Director

1 week ago

Gurugram, India VML Enterprise Solutions Full time

Job Description:- To cater to the creative campaigns for clients the role requires an expert understanding to leverage social platforms either as a broadcast media, or as narrowcast in designing engaging experience through insights, technologies, and expertise, with a constant test and learn approach.- The candidate will work closely with the client servicing team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.- Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with & articulate unique, differentiated insights.- Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for creative team.- Prepare and present visual presentations with sharp POV & riveting narrative.- Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.- Analyze available insights and define overall strategy in terms of Distribution and Amplification.- This could extend to competitive analysis.- Define the right advertising pressure to put in place to achieve the goals taking into consideration the objectives, challenges & budget limitation.- Participate actively in new business pitches as and when required.Skills and Competencies:- Post Graduate with around 7 years of experience in brand planning, social and/or digital campaign management, digital creative strategy.- Strong business acumen and ability to connect business requirements to strategy solutions.- Research and data analytical skills, with the ability to generate data-based insights to weave into the strategy process.- Preferably someone who can build detailed strategy case studies.- Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues.- Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy results.- Ability to work effectively, proactively, and seamlessly while collaborating with integrated team.- Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.- Strong leadership, interpersonal and people management skills. (ref:iimjobs.com)

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