Assistant Brand Manager- Makeup
3 weeks ago
About the Role
Assistant Brand Manager - Embark on a vibrant adventure as the Assistant Brand Manager for Makeup, where each hue narrates a tale and every creation is a stroke of brilliance. Together, let's add beauty to the world, enriching it one lipstick at a time.
Roles and Responsibilities
- Develop and implement comprehensive marketing strategies specific to the makeup category.
- Contribute to the development of marketing campaigns, promotions, and product launches to drive brand visibility and sales.
- Accelerate Brand Awareness through excellent marketing execution, both online and offline
- Lead creative development, big Idea thinking, to move awareness, consideration, and trials
- Launch NPDs with actionable marketing plans and go-to-market strategies
- Liaise across various functions and collaborate for day-to-day functioning and business growth
- Establish performance standards, cost and price parameters, market applications, and sales estimates
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
- Analyze brand positioning and consumer insights through regular consumer research
- Monitor market trends, research consumer markets and competitors’ activities
- Devise innovative growth strategies and look for opportunities in the market
- Align the company around the brand’s direction, choices, and tactics
The Ideal Profile
● 4+ years’ experience in Brand Management
● Experience in Makeup/Skincare or any FMCG brand preferred
● Solid understanding of consumer needs and behaviours
● Strong analytical ability – analyze data, develop insights, etc
● Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
● Have the ability to think big, delivering innovative strategic solutions
● Budget management skills
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