Assistant Brand Manager- Makeup

1 week ago


Mumbai, Maharashtra, India Pilgrim Full time
About the RoleAssistant Brand Manager

  • Embark on a vibrant adventure as the Assistant Brand Manager for Makeup, where each hue narrates a tale and every creation is a stroke of brilliance. Together, let's add beauty to the world, enriching it one lipstick at a time.
Roles and Responsibilities
  • Develop and execute marketing strategies specific to the makeup category.
  • Contribute to marketing campaigns, promotions, and product launches to enhance brand visibility and sales.
  • Increase Brand Awareness through effective marketing tactics, both online and offline
  • Lead creative development to boost awareness and trials
  • Launch new products with marketing plans and go-to-market strategies
  • Collaborate across functions for business growth
  • Establish performance standards, cost parameters, and market applications
  • Measure and evaluate marketing campaign performance to assess ROI and KPIs
  • Analyze consumer insights through regular research
  • Monitor market trends and competitors' activities
  • Develop growth strategies and market opportunities
  • Align the company around the brand's direction and tactics
The Ideal Profile
  • 4+ years' experience in Brand Management
  • Experience in Makeup/Skincare or FMCG brands preferred
  • Understanding of consumer needs and behaviors
  • Strong analytical skills
  • Excellent communication and interpersonal abilities
  • Ability to think innovatively
● Budget management skills

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