Manager/Lead - B2B Marketing - IT

5 days ago

Mumbai, India Exponenti.ai Full time

Role Overview:

We are looking for a Marketing lead to be in charge of the organization's marketing activities. The ideal candidate will be an experienced professional with a demonstrated passion for content marketing, brand management and management of marketing operations.

Job Responsibilities:

- Design and implement comprehensive marketing strategies to drive organization's positioning and GTM globally.

- Plan and manage lead generation, branding, product/service messaging, including identifying target audience, target personas, prioritize use cases and appropriate solution messaging.

- Communicate product/service features, capabilities and benefits through presentations, architecture diagrams, graphics/illustrations, videos, solution guides, collateral, blog posts, and more.

- Coordinate with partners (such as Databricks) to plan joint GTMs.

- Manage the agencies and small team to deliver the outcomes.

- Execute all budget responsibilities: PPC, PR, Event Sponsorships and AMP. Ability to map budget spend against performance and deliver pipeline to spend ratios for all campaigns. Proactively monitor and manage campaigns on behalf of the team to endure 100% budget alignment.

Roles & Responsibilities:

Must Haves:

- 10+ years B2B enterprise marketing experience in an IT/Software Development company

- Must have worked with international markets for Global brand development.

- Proven excellence in execution with focus on detailed planning and delivery.

- Excellence in content marketing and ability to develop content independently.

- Thorough knowledge of web analytics (e.g., Google Analytics, Web Trends etc.) and Google AdWords

(ref:iimjobs.com)

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