Manager - B2B Marketing

3 weeks ago

mumbai, India Enago (Crimson Interactive) Full time
JOB DESCRIPTION
Role : Manager - B2B Market ing
Job location : Goregaon (West), Mumbai
Department : Marketing - Enago
Working days : 5 Days
About us: Crimson Interactive
We are a technology-driven scientific communications & localization company. Crimson offers a robust ecosystem of services with cutting-edge AI and learning products for researchers, publishers, societies, universities, and government research bodies worldwide. With a global presence, including 9 international offices, we cater to the communication needs of the scientific community and corporates.
What’s in it for you?
1. Global exposure: Crimson has employees belonging to more than 125 countries. Opportunity wot work with different Talent with different expertise and backgrounds under one roof. There is always something new to do and something challenging to work on. Hard work, perseverance, and the eagerness to learn are all that our Crimsonites need to flourish at Crimson
2. Growth & Benefits : Growth to us is learning something new every day. We not only provide role-specific grooming and training but also various opportunities and platforms for our people to develop their skill and personalities, personally and professionally
3. Culture & Diversity : Our team comprises Fresher’s and experienced professionals from India, Japan, Taiwan, Korea, China, USA, UK, Colombia, Italy, Kazakhstan, etc. Crimson’s culture helps each one feel a valuable part of a bigger team, while retaining their individual beliefs and culture.
4. Our Ideologies, Our Beliefs: To us, growth is synonymous with progression, and our efforts are kindled to offer empowerment and flexibility to each one of us to share, learn, and grow. Our programs and culture assure our Crimsonites of all elements required to build a strong and successful long-term career. In all that we offer to our Crimsonites, there are four main ideologies and beliefs that form the framework to the benefits we provide
FLEXIBILITY | COMPETITIVE COMPENSATION | JOB SECURITY | PROFESSIONAL & FINANCIAL GROWTH
Job Description:
We're seeking a skilled B2B Marketer to join our team and help us grow our business. As a B2B Marketer, your primary responsibility will be to develop and implement marketing strategies that will help us reach new customers and expand our presence in the industry. You'll work closely with our cross functional teams to create effective campaigns that will engage our target audience and drive sales.
Key Responsibilities:
Develop and execute a comprehensive B2B marketing strategy that aligns with our overall business objectives.
Create and manage digital marketing campaigns, including email marketing, social media advertising, and PPC advertising.
Collaborate with the sales team to identify target accounts and create targeted marketing materials and campaigns to reach these accounts.
Conduct market research to identify new opportunities for growth and stay up-to-date with industry trends.
Analyze marketing performance data and make strategic recommendations to improve campaign effectiveness and ROI.
Qualifications:
5+ years of experience in B2B marketing, preferably in a related industry such as publishing or content creation.
Proven experience developing and executing successful marketing campaigns across multiple channels.
Excellent written and verbal communication skills.
Strong analytical skills and experience using data to inform marketing decisions.
Experience with marketing automation tools and CRM systems.
Self-starter with the ability to work independently and as part of a team
If you have the qualifications and experience we're looking for and are excited about the opportunity to work with a dynamic team in a growing industry, we'd love to hear from you.
Know about our Culture:
Crimson’s Culture nurtures Crimsonites to give their best and become the greatest version of themselves, personally and professionally.
We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career.
In a nutshell, Crimson’s culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly.
Let’s take a closer look at some of the pillars of our Culture
Open Communication | Meritocracy | Creative Thinking | Keeping it Light | Customer Centricity | I am Crimson
Awards and Recognition:
Consistently ranked among the Best Employer brand awards – National “BEST EMPLOYER” Brands – 2021, “ASIA’S BEST EMPLOYER Brand Awards – 2021 & “SILVER STEVIE AWARDS” for “GREAT EMPLOYERS”
Recipient of Common Sense Advisory Award – Top 75 Global Language Service Providers in the World.
Recipient of HRAI Award for Most Innovative L&D Program & HRAI Award for Outstanding Employee Engagement Strategy
Recognized as Top 10 Pharma & Life Science Tech Solution Providers by APAC CIOoutlook
Recipient of Top 100 Award for 100 Most Promising Companies
Connect with us on, LinkedIn, Facebook, Twitter & Instagram to stay updated with the latest developments -

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