Performance Marketing Executive

4 weeks ago

Malappuram, India Insomniacs Full time

About us:At Insomniacs, $3 Billion worth of Real estate sales, isn't the only thing that gets us excited and proud. But, the fact that some of the best minds of real estate are working 24X7 towards providing integrated Marketing & Sales solutions with Digital and Technology at its core, reducing CAC for customers is what keeps us moving.Embarking on this mission, Insomniacs is poised to become India's foremost real estate advisory and consulting beacon. We are committed to pioneering avant-garde solutions in marketing and sales, continually redefining excellence in customer satisfaction.Our Esteemed Clients:Hiranandani , Adani, Sotheby's International Realty, Emaar, Paradigm, DLF and many more.Founded: 2015Team: 200+ membersAddress: Insomniacs Digital Pvt. Ltd., 203, 2nd Floor, Ackruti Star, MIDC Central Road, MIDC, Andheri East, Mumbai - 400093, Maharashtra.Website https: //insomniacs.in/ Linked In : Instagram: ResponsibilitiesRoles & Responsibility -● Plan, create, implement, and optimize paid media campaigns on Meta andGoogle platforms, including Facebook Ads Manager, Instagram, Google Ads,YouTube, and other relevant platforms.● Develop comprehensive paid media strategies that align with business goals,target audience insights, and industry best practices.● Monitor and analyze campaign performance data using analytics tools,making data-driven adjustments to improve key metrics.● Collaborate with the creative team to develop impactful ad creatives, includingcopy and visuals that resonate with the target audience and driveengagement.● Stay up-to-date with the latest trends, updates, and innovations in the Metaand Google advertising landscapes, adjusting strategies accordingly.● Manage advertising budgets, allocate resources effectively, and provideregular budget tracking and reporting to stakeholders.Qualifications:● Proven 2+ years of experience in managing paid media campaigns on Meta(formerly Facebook) and Google platforms.● Strong analytical skills with the ability to analyze campaign performance dataand extract actionable insights.● Proficiency in using analytics and reporting tools, such as Google Analytics,Facebook Ads Manager, and other relevant platforms.● Knowledge of A/B testing methodologies and experience optimizingcampaigns for conversions.● Creative mindset with the ability to develop compelling ad copy and visuals.● Strong organizational skills and the ability to manage multiple campaignssimultaneously.● Familiarity with other digital advertising platforms and tools is a plus.● Up-to-date knowledge of digital marketing trends, best practices, and industrystandards● Ability to work effectively in a team environment and collaborate withcross-functional teams

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