The Smarketers

Description: Director Account Based Marketing.Location: Hyderabad, India (On-site) | Remote | Hybrid.About Us:- We are a leading B2B sales and digital marketing agency driving measurable revenue growth for global enterprises through data-driven, full-funnel marketing and account-based strategies.- We are hiring on behalf of a large enterprise company.- Our expertise lies in ABM, demand generation, and marketing automation for complex B2B ecosystems.- We are seeking a Director - B2B Marketing & Growth with 1520 years of experience in building and scaling marketing organizations.- The ideal candidate will be an ABM thought leader, with a proven record of designing go-to-market (GTM) strategies that accelerate pipeline and revenue growth for enterprise clients.About You:- You are a strategic marketing leader with deep expertise in Account-Based Marketing (ABM) and full-funnel demand generation.- You understand how to orchestrate marketing, sales, and technology to deliver predictable growth.- You bring a mix of vision, executional rigor, and leadership, backed by strong analytical thinking and business acumen.- You thrive in fast-paced environments, can build and mentor high-performing teams, and are passionate about leveraging AI, data, and automation to scale marketing impact.Key ResponsibilitiesStrategic Leadership & GTM Ownership:- Define and own the B2B marketing vision and GTM strategy, aligned with revenue and business goals.- Lead the development and execution of integrated ABM programs, targeting enterprise accounts across multiple industries.- Partner with executive leadership, sales, and client success teams to align marketing strategy with pipeline objectives.- Drive marketing transformation initiatives, integrating AI-driven automation, data analytics, and personalization at scale.Demand Generation & ABM Excellence:- Architect and oversee multi-channel demand generation campaigns (email, paid media, SEO, social, content syndication, webinars).- Develop account prioritization frameworks using intent data, predictive analytics, and engagement scoring.- Build playbooks for 1:1, 1:Few, and 1:Many ABM programs tailored for enterprise clients.- Optimize campaign performance through advanced targeting, content personalization, and continuous testing.Data, Insights & Revenue Impact:- Establish a data-first culture with strong marketing analytics, attribution models, and performance tracking.- Build executive dashboards using Tableau, Power BI, or HubSpot Analytics to demonstrate pipeline contribution and ROI.- Leverage AI and automation to enhance lead scoring, nurture flows, and forecasting accuracy.Cross-Functional Collaboration:- Partner with sales leadership to align messaging, targeting, and engagement across the buyers journey.- Enable sales teams with custom playbooks, case studies, and account intelligence reports.- Collaborate with content, creative, and digital teams to ensure consistency and impact across all touchpoints.Team Leadership & Development:- Build, mentor, and lead a high-performing marketing organization of strategists, demand gen specialists, and content creators.- Foster a culture of innovation, accountability, and continuous learning.- Manage vendor relationships, agencies, and technology partners Experience: 1520 years in B2B marketing, demand generation, or growth strategy preferably in technology, SaaS, or enterprise services (experience with global B2B brands).- Expertise: Deep hands-on and strategic understanding of Account-Based Marketing (ABM), full-funnel marketing, and GTM strategy.- Technology: Proficiency with leading MarTech and CRM platforms (HubSpot, Marketo, Salesforce, Pardot, 6sense, Demandbase, Bombora).- AI & Automation: Proven experience leveraging AI-driven personalization, predictive analytics, and workflow automation.- Analytical Strength: Strong grasp of performance analytics, attribution modeling, and data visualization.- Leadership: Demonstrated success in leading teams, driving alignment across functions, and influencing senior stakeholders.- Communication: Excellent presentation and stakeholder management skills.Why Join Us:- Shape and scale marketing strategies for top-tier B2B enterprises.- Lead a modern, data-driven marketing organization leveraging the latest in AI and automation.- Opportunity to define and drive the global ABM strategy for multiple enterprise accounts.- Work in a culture that values innovation, accountability, and experimentation.- Competitive compensation with leadership incentives. (ref:iimjobs.com)