The Smarketers

Description: B2B Growth Marketing Manager.Location: Hyderabad, India.About Us:We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions.We are looking for a B2B Account Manager Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing.If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you.About You:You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs.You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact.You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.Key Strategy & Revenue Growth:- Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.- Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.- Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.- Innovate and implement AI-powered marketing solutions to improve efficiency and results.Sales Enablement & AI-Driven Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).- Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.- Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.- Analyze intent data and behavioral insights to improve targeting and engagement.Performance Marketing, SEO & Programmatic Advertising:- Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.- Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.- Drive conversion rate optimization (CRO) efforts to improve landing page performance.Data-Driven Insights & Reporting:- Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.- Continuously monitor and optimize marketing campaigns based on data-driven insights.- Provide strong case studies demonstrating measurable revenue impact from past marketing programs.Team Leadership & Project Management:- Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.- Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.- Utilize project management tools (Asana, Trello, Monday.com) to track progress and deadlines.Market Intelligence & Continuous Learning:- Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.- Monitor competitor activities and recommend innovative solutions for market differentiation.- Continuously experiment and improve strategies for faster, more effective marketing 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs.Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution and efficiency.Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimize performance.Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills.Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends.Why Join Us?- Work with top-tier B2B brands and cutting-edge marketing technologies.- Lead innovative, data-driven marketing programs that drive real revenue impact.- Opportunity to grow, experiment, and continuously improve your marketing skill set.- Competitive salary with performance-based incentives.- Be part of a collaborative and forward-thinking marketing team redefining B2B success (ref:iimjobs.com)