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Kilowott - Marketing Strategist

4 weeks ago

Goa, India Kilowott Agency Private Limited Full time

About the Role:

We are looking for a Marketing Strategist to join our Solutions Team at Kilowott.

You will function as a bridge between client needs, business goals, and marketing execution, helping architect data-driven, creative, and ROI-centric digital marketing strategies.

You'll collaborate closely with business consultants, digital marketing teams, UI/UX experts, and developers to deliver holistic solutions that align with our clients' growth objectives.

Key Responsibilities:

- Partner with business consultants and pre-sales to define digital marketing strategies for client pitches and ongoing engagements.

- Conduct market, competitor, and audience research to identify insights that inform campaign strategies.

- Build performance-based marketing roadmaps and strategies across channels: SEO, SEM, social, content, email, influencer, and paid media.

- Translate business goals into marketing plans with clear KPIs, timelines, budgets, and channel mixes.

- Collaborate with creative and media teams to ensure alignment of strategy with execution.

- Create strategic documentation like campaign frameworks, journey maps, media plans, and performance forecasts.

- Evaluate campaign performance, identify optimization opportunities, and communicate results to stakeholders.

- Stay current with marketing trends, tools, analytics, and emerging platforms to integrate into solutions.

Must-Have Qualifications:

- 4-6 years of experience in digital marketing, strategy, or brand planning.

- Proven success in architecting or leading multi-channel marketing campaigns.

- Strong understanding of both performance and brand marketing.

- Excellent analytical and research skills.

- High-level proficiency in marketing funnels, data interpretation, and consumer behavior.

- Strong communication and presentation skills.

- Ability to work cross-functionally with tech, content, media, and design teams.

Preferred Qualifications:

- Experience in a digital/creative agency or consulting environment.

- Familiarity with tools like GA4, Google Ads, Meta Ads Manager, SEMrush, HubSpot, etc.

- Basic understanding of UI/UX, CRM, and automation platforms.

- Exposure to B2B and B2C marketing frameworks.

What You'll Get:

Opportunity to shape strategic marketing solutions for global clients.

Work within a multi-disciplinary solutions team at the intersection of marketing, technology, and design.

Exposure to cross-industry challenges-from D2C brands to enterprise SaaS.

Flexible work environment and collaborative culture.

Learning and growth opportunities in marketing innovation.

Location: Porvorim / Margao, Goa.

(ref:iimjobs.com)