
Specialist - Digital Marketing - B2B SaaS
1 week ago
Job Title: Digital Marketing Specialist (Technical SEO & Content Writing)
Location: Bangalore (Office)
Experience: 3-6 Years
Type: Full-time | Individual Contributor
Reports To: Digital Marketing Lead / Head of Summary
We are seeking a results-driven Digital Marketing Specialist with proven expertise in Technical SEO and AI-assisted content writing (e.g., ChatGPT, Jasper). The ideal candidate will be a hands on individual contributor, directly engaging with clients and collaborating with design teams to deliver high-quality marketing assets and campaigns. This role requires strong SEO skills, excellent content creation ability, and a deep understanding of the digital marketing Responsibilities
- Conduct comprehensive technical SEO audits and implement on-page/off-page SEO strategies to improve visibility and rankings.
- Create compelling, SEO-optimized content using AI tools, ensuring alignment with client objectives.
- Work directly with clients: gather requirements, present strategies, and report on performance.
- Collaborate with design teams to develop assets for landing pages, email campaigns, social media, and ads.
- Monitor and analyze website traffic, keyword rankings, Core Web Vitals, crawl issues, schema, and campaign KPIs using tools like Google Analytics, Search Console, Ahrefs, SEMrush,
Screaming Frog.
- Manage digital deliverables including website SEO, blog strategy, paid campaign inputs, and
optimization recommendations.
- Stay updated on Google algorithm updates, SEO best practices, and AI content Skills & Experience
- 3-6 years of proven experience in digital marketing with strong Technical SEO expertise.- Hands-on experience with AI content tools (ChatGPT, Jasper, etc.) and CMS platforms (WordPress, Webflow).
- Strong knowledge of SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).
- Excellent written and verbal communication skills.
- Ability to work independently and directly with clients.
- Solid understanding of marketing funnels, keyword intent, and user experience.
- Experience collaborating with cross-functional design and development to Have
- Experience with Google Ads / Performance Marketing.
- Understanding of B2B SaaS or enterprise digital ecosystems.
- Basic knowledge of HTML/CSS for SEO troubleshooting.
- Familiarity with CRM/marketing automation tools (HubSpot, Join Us?
- Opportunity to work in a growth-oriented environment across diverse industries.
- Directly contribute to client success and digital visibility.
- Innovate with the latest AI tools in content and marketing strategy.
- Be part of a collaborative, agile team culture.
(ref:iimjobs.com)-
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