
Contact Point 360
2 weeks ago
Job Title: Digital Marketing Specialist (SaaS Product Marketing & Lead Generation)
Location: Remote
Type: Us:
acquisition efforts, and maximizing ROI across multiple digital Responsibilities:
- Create, manage, and optimize multi-channel digital campaigns (PPC, SEO, email marketing, display ads, etc.) to drive qualified leads.
- Develop content strategies and manage the company's social media channels (LinkedIn, Instagram, Facebook, etc.) to increase engagement, brand visibility, and lead generation.
- Collaborate with cross-functional teams (Sales, Product, and Content) to ensure alignment between digital marketing initiatives and business goals.
- Analyze and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.
- Optimize website landing pages, content, and user funnels for improved lead conversion.
- Stay up-to-date with the latest trends and best practices in digital marketing, SaaS marketing, and social media 5+ Years Of Experience In Digital Marketing, With A Strong Focus On SaaS Product Marketing And Lead Generation.
- Proven Experience in Handling End-to-End Digital Marketing Campaigns, From Strategy To Execution and Reporting.
- Strong knowledge of SEO/SEM, PPC, email marketing, and social media platforms.
- Hands-on experience with marketing tools and platforms such as Google Analytics, Google
Ads, LinkedIn Campaign Manager, HubSpot, and others.
- Excellent Communication Skills And The Ability To Collaborate Effectively With Cross-functional Teams.
- Analytical Mindset With A Data-driven Approach To Decision-making And Campaign
Optimization.
- Strong project management skills with the ability to manage multiple initiatives in a fast-paced environment.
- Ability to work independently and meet deadlines while maintaining a high level of attention to Experience with CRM systems and marketing automation tools (e.g HubSpot).
- Knowledge of A/B testing methodologies and lead nurturing tactics.
- Previous experience in a B2B SaaS environment is a plus.
(ref:iimjobs.com)
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