Manager Consumer Activation
1 week ago
Job Title : Manager Consumer ActivationPurpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive the brand experience for the consumer by ensuring design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost and superior to competition.Key Result Areas:•Quality of implementation of consumer programs for each brand in multiple geography • Delight the consumer at every touchpoint • Build a network of high quality Agencies • Implement quality and audit systems • Cost per contact to be benchmarked to the best in the industry • Develop & implement Measurement systems for effectiveness • Working effectively with all partners to drive buzz, scale and smooth implementationKey Objectives :Quality of implementation of consumer programs -No. of programs implemented for each brand cutting across various touchpoints (eg: Home including resident welfare associations , IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca’s)Delight the consumer at every touchpoint -Implement and strictly monitor evaluation metrics and checklists that ensures requisite quality of people & materials for various kinds of programs. - Collection of consumer databases. - Cascading standardized training modules for brand promoters and conducting quality checks on ground to check adherence to the sameBuild a network of high Quality Agencies -Participate in conducting pitches to empanel agencies by activation type. -Ensure adherence to standardized costs by activation type. -Regular reviews basis execution quality measured through set performance criteria for the agency.Implement quality and audit systems -Audit implementation quality. -Daily/weekly/monthly reports on programs that enables timely and actionable feedback to all stakeholders.Cost per contact to be benchmarked to the best in the industry-Continuously drive down cost per contact through both efficient and effective means -Working effectively with all partners to drive buzz, scale and smooth implementation -1st party data generation .Key Knowledge, Skills & AttitudesKnowledge -Brand objectives and role of consumer activation for each brand -Research methodology and techniques to evaluate activation programs o Best practices - Do's & Don'ts of different engagement points o Materials, costs, lead-times for fabrication of various elements involvedSkills- Ability to understand and develop standardized & measurable processes on training, audits, information flow and evaluation. -Influencing skills to ensure process adherence by both internal and external stakeholders. -Budget monitoring -Negotiation with agencies & vendorsAttitude-Complete ownership of the one to one consumer engagement touchpoint. -Personal demonstration and presence in the programs to obtain "unfiltered" feedback. - Ability to respond quickly to opportunities -"Nothing is impossible" approach
-
Activation Manager
3 weeks ago
New Delhi, India The Cocktail Story Full timeCompany Description At The Cocktail Story, we are a 360 Marketing Agency for Alco-Bev brands, connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create interactive campaigns that engage your target audience and spark conversations. We specialize in creating unforgettable experiences from brand...
-
Activation Manager
3 weeks ago
New Delhi, India The Cocktail Story Full timeCompany Description At The Cocktail Story, we are a 360 Marketing Agency for Alco-Bev brands, connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create interactive campaigns that engage your target audience and spark conversations. We specialize in creating unforgettable experiences from brand...
-
Activation Manager
3 weeks ago
New Delhi, India The Cocktail Story Full timeCompany DescriptionAt The Cocktail Story, we are a 360 Marketing Agency for Alco-Bev brands, connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create interactive campaigns that engage your target audience and spark conversations. We specialize in creating unforgettable experiences from brand...
-
Manager - Strategy
2 weeks ago
New Delhi, India Bajaj Consumer Care Full timeRole Purpose :The role will be an integral catalyst in driving BCCL’s growth journey. The role holder would interact closely with mid and senior leadership to shape organic and inorganic strategy, drive internal transformation initiatives, and catalyze change over the short and medium term. Key responsibilities of the role would include,- Closely assist...
-
Manager - Strategy
2 weeks ago
New Delhi, India Bajaj Consumer Care Full timeRole Purpose:The role will be an integral catalyst in driving BCCL’s growth journey. The role holder would interact closely with mid and senior leadership to shape organic and inorganic strategy, drive internal transformation initiatives, and catalyze change over the short and medium term. Key responsibilities of the role would include,Closely assist Head,...
-
Activation Manager
3 weeks ago
South Delhi, Delhi, India, Delhi The Cocktail Story Full timeCompany DescriptionAt The Cocktail Story, we are a 360 Marketing Agency for Alco-Bev brands, connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create interactive campaigns that engage your target audience and spark conversations. We specialize in creating unforgettable experiences from brand...
-
Brand Activation Manager
4 weeks ago
New Delhi, India Hookaba Full timeAbout usHookaba is a bold, wearable LED lifestyle brand that blends fashion and technology to help people express themselves with light. From LED backpacks to glow-up accessories, we design standout products for those who aren’t afraid to be seen. We're a fast-growing startup redefining self-expression through innovation and style.About the roleHookaba...
-
Brand Activation Manager
2 weeks ago
New Delhi, India Hookaba Full timeAbout us Hookaba is a bold, wearable LED lifestyle brand that blends fashion and technology to help people express themselves with light. From LED backpacks to glow-up accessories, we design standout products for those who aren’t afraid to be seen. We're a fast-growing startup redefining self-expression through innovation and style.About the role Hookaba...
-
Brand Activation Manager
7 days ago
Delhi, Delhi, India MARS Cosmetics Full time ₹ 4,00,000 - ₹ 12,00,000 per yearWe at MARS Cosmetics are hiring for aExperiential Marketing & Brand Activations Managerwith basic requirements mentioned below:Location:Netaji Subhash Place, Delhi, India.Department:MarketingExperience:3-6 yearsAbout MARS Cosmetics:MARS Cosmetics is a new-age beauty brand reshaping theIndian cosmetics landscape with affordable, high performance, and...
-
Consumer Market Insight Manager
3 weeks ago
New Delhi, India The Sleep Company Full timeAbout The Sleep Company We are India’s fastest-growing comfort-tech brand, redefining the science of sleep through innovation, design, and deep consumer understanding. We aim to build a world’s best comfort tech brand by solving real problems with science backed comfort. Every team member is empowered to think big, act fast, and build boldly.Role...
