Consumer Market Insight Manager

3 days ago


New Delhi, India The Sleep Company Full time

About The Sleep Company We are India’s fastest-growing comfort-tech brand, redefining the science of sleep through innovation, design, and deep consumer understanding. We aim to build a world’s best comfort tech brand by solving real problems with science backed comfort. Every team member is empowered to think big, act fast, and build boldly.Role Overview We are looking for a passionate, fast-thinking, insight-obsessed CMI Manager to join our marketing team. This is not a traditional insights role — you’ll be expected to dig deep into our rich first-party data, decode consumer behaviour, and power marketing and product decisions with razor-sharp insights. You will also play a pivotal role in tracking brand health, guiding new product launches, and being the voice of the consumer across the organisation.Key Responsibilities · Own the consumer insight’s function — proactively identify key behavioural shifts and unmet needs across categories. · Be the consumer voice in every room — from product brainstorms to GTM reviews to strategic offsites. · Design and manage brand health tracking to measure awareness, consideration, and equity across cohorts and geographies. · Lead insight generation for new product development — from opportunity mapping to concept testing to post-launch learning. · Set up systems for continuous insight mining from first-party data sources — NPS, reviews, D2C chats, customer calls, retail interactions, etc. · Work closely with performance marketing, D2C, retail, and category teams to translate consumer data into actionable interventions. · Drive qualitative & quantitative research projects with partners or in-house to answer business-critical questions. · Deep dive into competitor strategies, market trends, and cultural cues to sharpen TSC’s strategic thinking. · Build compelling consumer stories and decks that inspire action across creative, digital, CX, and product teams.Who You Are · 4–8 years of experience in CMI, research, analytics. · Strong grounding in qualitative and quantitative methods — not just executing but asking the right questions. · Experience with brand tracking, concept testing, etc is a strong plus. · Design and lead custom insight studies using first-party data — mining NPS feedback, reviews, CRM, chat transcripts, call logs, and retail inputs to uncover actionable consumer truths and build a continuous listening system · Comfortable working on fast-paced product innovation and iterative feedback loops. · Highly agile and entrepreneurial — thrives in fast-paced environments with minimal hand-holding. · A storyteller and strategic thinker, who can make data speak to creative and business teams alike.Why Join Us? · Be part of a rocket-ship brand that’s transforming how India sleeps. · Work with cross-functional teams and top leadership to make real business impact. · Own your space. Build your own playbook. Grow with the company.



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