Manager - Marketing - B2B SaaS

Description:About ShipDelight:- Our Journey, Our Vision From Ground Operations to a Scalable Post-Purchase Engine.- When we started ShipDelight 10 years ago, it was about building a digital bridge between supply and demand redefining post-purchase intelligence in e-commerce logistics.- We always believed that India already has the infrastructure to connect the last mile, it simply needed a strong technology layer to transform it into a reliable and scalable delivery network.- Over the years, weve evolved from a problem-solving logistics team into a full-stack, tech-first platform that powers post-purchase excellence blending automation, business intelligence, and customer experience.- We have stayed close to the ground by building platforms across B2C, B2B logistics, partnering with fashion brands, D2C challengers, traditional retailers, and now government-backed ecosystems like ONDC.- At ShipDelight, our intention is to carve out a niche by aligning with our clients long-term vision: Empowering brands to drive retention and revenue by owning their post-purchase experience.- We believe in offering more than just a service, we provide affirmation, built on the belief that if you Own your data, you own your customer.- Our Purpose With over two decades of domain expertise and a combined experience of 55 years, the founders of ShipDelight possess unparalleled insight into the challenges that arise from incomplete integration between e-commerce and logistics.- This profound understanding enables us to develop comprehensive solutions that address the root issues, ensuring seamless operations and optimal performance for our clients.- Our Mission is to lead a logistics revolution powered by smart technology for modern Bharat.- As we evolve into a SaaS-first organization, marketing is central to shaping our positioning, building thought leadership, and creating strong demand pipelines in both logistics and SaaS verticals.Role Purpose:- Reporting to the SaaS Head, the Marketing Manager will be responsible for designing and executing ShipDelights B2B marketing strategy with a focus on lead generation, brand positioning, and client engagement.- This role will integrate digital, content, and event-led marketing to establish ShipDelight as the partner of choice for D2C and enterprise brands.- Without this role, the company risks under-leveraging its SaaS positioning, losing visibility in a competitive market, and missing growth opportunities.Key Expectations from the role:- Develop and execute integrated B2B marketing campaigns aligned with business objectives.- Drive demand generation through digital channels, partnerships, and industry events.- Create and own content strategy (social media, blogs, case studies, whitepapers, newsletters, product marketing).- Manage social media and PR presence to build ShipDelights thought leadership.- Marketing Qualified Leads (MQLs) contribution to sales pipeline.- Brand awareness and perception in target segments.- ROI on marketing campaigns and activities.- Collaborate with Sales on lead nurturing and pipeline conversions.- Partner with Product for feature launches, go-to-market (GTM) planning, and SaaS positioning.- Work with Ops/CS teams to develop client success stories and testimonials.- Keep leadership informed of campaign performance, market insights, and competitor activities.- Ensure internal teams are updated on key marketing initiatives and results.Key Competencies:Essential (Must Have):- B2B marketing strategy, digital marketing, demand generation, SaaS/product marketing basics.- Campaign planning and execution, content development, performance tracking, stakeholder engagement.- Creative, data-driven, result-oriented, collaborative.- 6+ years in B2B marketing, with proven experience in SaaS/technology-enabled industries.Desirable (Preferred to Have):- Knowledge of logistics/e-commerce domain, ABM (Account-Based Marketing).- Event marketing, PR/media management, marketing automation tools (HubSpot, Marketo, Zoho).- Entrepreneurial, curious, ability to thrive in a startup-like fast-paced environment.- Prior exposure to logistics-tech, supply chain, or e-commerce sectors.- Bachelors degree in Marketing/Communications; MBA preferred. (ref:iimjobs.com)