Growth Marketing Specialist

4 days ago


Mumbai, India CashFlo Full time

Description:Were Hiring: Marketing Specialist (B2B | SaaS) (Growth Marketing)Location: MumbaiAre you ready to drive high-impact marketing initiatives and shape the future of B2B payments in India? Join us at CashFlo, where were building Indias largest B2B Payments Platform already processing 20,000+ Cr of invoices every month for 300,000+ MSMEs and 1200+ corporates.The Role:As our Marketing Specialist, youll be a one-person growth engine managing end-to-end B2B, growth marketing, and demand-led marketing initiatives.From brand building and high-converting campaigns to AI-driven experimentation if you love solving real problems and turning ideas into execution, wed love to talkWhat Youll Do:- Build and execute strategic marketing roadmaps for Indian corporates- Lead integrated campaigns email, LinkedIn, webinars, performance marketing & more- Drive growth marketing and demand generation initiatives to fuel pipeline creation- Create compelling content blogs, case studies, landing pages, video scripts- Optimize paid campaigns (LinkedIn, Google Ads), SEO/SEM, and web analytics- Use AI tools for automation, content creation, and performance insights- Strengthen brand presence through thought leadership & category positioningWho You Are:- 2 - 5 years experience in B2B marketing (SaaS or Fintech preferred)- Hands-on, resourceful, and strong in execution- Strong communicator with a growth mindset- Hustler who thrives in fast-paced, entrepreneurial setups (ref:iimjobs.com)



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