StableMoney - Manager - Performance Marketing
1 week ago
- We are looking for a data-driven and ROI-focused Senior Performance Marketing Manager to drive high-quality user acquisition and conversion through paid media.- You'll play a critical role in scaling our digital acquisition efforts, optimizing paid campaigns, and enhancing funnel performance across Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, and other digital channels.- Monitor and analyze key performance indicators (KPIs) such as CAC, ROAS, CPL, and conversion rate.- Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies to maximize ROI.- Collaborate with design, content, and product teams to ensure consistent messaging and user experience.- Optimize app install campaigns (UACs), retargeting flows, and onboarding funnels to improve user quality and LTV.- Stay up-to-date with industry trends, algorithm changes, and emerging platforms to identify new growth opportunities.- Generate weekly and monthly performance reports and actionable insights for internal stakeholders.- Manage budgets effectively, ensuring optimal spend allocation and efficiency.- Ensure campaign compliance with regulatory guidelines, especially around financial Experience: 3+ years in performance marketing, preferably in a B2C fintech/gaming environment.- Proven success in managing performance campaigns with significant budgets.- Strong command of platforms like Google Ads (Search, Display, UAC), Meta Ads, and affiliate/partner platforms.- Familiarity with funnel optimization, remarketing strategies, and CRM tools (e. , CleverTap, MoEngage) is a plus.- Bachelor's degree in Marketing, Business, Engineering, or a related field.- Tools: Proficient in Google Ads, Facebook Ads, LinkedIn Ads, analytics platforms, and marketing automation tools.- Collaboration: Strong ability to work cross-functionally with sales, product, and operations teams (ref:iimjobs.com)
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