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Eshopbox - Vice President - Marketing - IIT/IIM/ISB/BITS
4 weeks ago
Experience: 7 to 13 years.
Working days: 5.
Mode: WFO.
What You'll Own
Marketing Strategy + Execution
- Define Eshopboxs brand positioning, narrative, and voice.
- Drive execution aligned with sales, product, and customer success teams.
Demand Generation
- Collaborate on outbound and ABM campaigns for enterprise accounts.
- Set up and optimize performance marketing channels with strong attribution.
Content + Product Marketing
- Lead product marketing for new features, integrations, and GTM initiatives.
- Turn customer insights into marketable collateral and thought leadership content.
Team + MarTech Setup
- Establish processes for campaign planning, execution, and performance tracking.
- Deploy marketing tools and analytics to drive decisions and efficiency.
Who Were Looking For
- Proven ability to craft and execute full-stack marketing strategies.
- Deep understanding of modern marketing tools, frameworks, and analytics.
- Exceptional written and verbal communication.
- Strong execution mindset with ability to operate in an on-site, fast-paced environment.
- Bonus: Background from Tier-1 colleges (IIT/IIM/ISB/BITS) or high-growth startups.
(ref:iimjobs.com)