Vice President Marketing

3 weeks ago

Pune, Maharashtra, India Imagicaaworld Entertainment Full time
Position Name: Vice President – Marketing

Experience in Years: 12+ Years

Location: Pune

About Company: Imagicaaworld Entertainment Ltd. is India's leading integrated entertainment destination company, proudly operating some of the country's most iconic leisure brands — Imagicaa, Wet'nJoy, Aqua Imagicaa, and Sai Teerth. With a presence of 8+ world-class parks across key markets and a dynamic expansion pipeline, we are redefining the way India experiences leisure, adventure, and cultural entertainment. Welcoming millions of guests annually, we continue to set new benchmarks in immersive, memorable, and family-friendly experiences.

Job Overview: We are seeking a dynamic, strategic, and visionary leader to join us as Vice President – Marketing. This role will spearhead the brand, digital, performance, and growth marketing initiatives across all entertainment parks under the Imagicaaworld Entertainment Ltd. portfolio. The ideal candidate will bring deep consumer insight, sharp business acumen, and a proven ability to build powerful brands and drive visitor engagement and revenue growth across diverse channels. As the marketing head for India's leading entertainment destinations, candidate will play a pivotal role in crafting innovative, data-driven, and creative marketing strategies that shape how millions of guests experience leisure and adventure in India.

Key Responsibilities:

- Brand Leadership: Define and evolve the brand identity, voice, and positioning for each park and sub-brand, building lasting brand equity through compelling narratives.
- Digital & Performance Marketing: Lead ROI-driven digital initiatives across SEO, SEM, paid media, influencer marketing, and social media, leveraging data-led strategies to optimize reach, engagement, and conversions.
- Consumer Insights & Strategy: Harness market research, analytics, and consumer behavior insights to shape product-market fit, enhance customer experience, and guide brand strategy.
- Integrated Campaign Management: Conceptualize and execute high-impact 360° marketing campaigns across print, outdoor, digital, and on-ground platforms in collaboration with creative and media partners.
- Strategic Partnerships & Alliances: Build and manage valuable partnerships with travel operators, tourism boards, influencers, media houses, and F&B brands to unlock new business opportunities and distribution channels.
- Growth & Revenue Optimization: Collaborate closely with sales and park operations teams to drive visitor footfalls, ticketing growth, promotional offers, and revenue-maximizing initiatives.
- Team Leadership & Development: Inspire, lead, and mentor a high-performing marketing team across brand, digital, CRM, content, and design, fostering a culture of creativity, ownership, and results.
- Marketing Innovation & Technology: Champion the adoption of marketing automation, Marketing Tech, and AI-powered solutions to enhance operational efficiency, personalization, and campaign impact.

Experience:

- MBA in Marketing or related field from a reputed institution.
- 12+ years of marketing leadership experience, with a minimum of 5 years in a senior strategic role.
- Proven track record in building brands and delivering measurable business outcomes.
- Experience in digital-first consumer brands, media-driven environments, or experience-led industries preferred.
- Strong leadership, strategic thinking, communication, and execution excellence.

Feel free to connect at mrunali.khairnar@imagicaaworld.com

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